All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Bridging Offline and Online Community: Toward A Networked Community Communication Model
Unformatted Document Text:  Bridging Offline and Online Community G YY different levels. With face to face communication, time is synchronous and space is defined the physical realm. With the interpersonal communication medium, for example, letter and telephone, time is changed into asynchronous as well as synchronous, but space still remains physical. By contrast, with mass media mediated communication, time is becoming more synchronous, and space is mediated by mass media. Here, ‘time and space localization’ under face to face communication is transformed into ‘time and space distanciation’ in mass media mediated communication. However, in CMC, time is both synchronous and asynchronous and space is changed into the virtual space. Here, time and space are compressed. As a consequence, in networked communication environment, time and space become flexible, because all features of time and space can be considered as a social network. Second, community and communication both must be understood in the context of “social change”. In face-to-face communication, society remains pre-modern, because people meet personally in limited time and local basis. Social relationships between people are intimate and personal. Therefore, personalization and localization are characteristics of community before modernization. By contrast, in mass mediated communication, modernization, such as urbanization, industrialization, and capitalism, change the pre-modern characteristics of community. Here, social relationships are shifted from intimate primary to impersonal secondary relationships. Also, beyond secondary relationships, people meet each other and build tertiary relationships through mass mediated space. However, in CMC, these tertiary relationships are expanded into quaternary relationships, in which people provide their own information potential for reanalysis via the Internet or World Wide Web. In a networked communication model, all these relationships are integrated. In other words, networked communication considers indirect relationship- tertiary, quaternary as well as direct primary and secondary relationships. Third, “network structure” is expanded by following the social structure and communication pattern. In face-to-face communication, networks relied on are mainly

Authors: Nah, Seungahn.
first   previous   Page 22 of 31   next   last



background image
Bridging Offline and Online Community
G
YY
different levels. With face to face communication, time is synchronous and space is defined
the physical realm. With the interpersonal communication medium, for example, letter and
telephone, time is changed into asynchronous as well as synchronous, but space still remains
physical. By contrast, with mass media mediated communication, time is becoming more
synchronous, and space is mediated by mass media. Here, ‘time and space localization’ under
face to face communication is transformed into ‘time and space distanciation’ in mass media
mediated communication.
However, in CMC, time is both synchronous and asynchronous and space is changed
into the virtual space. Here, time and space are compressed. As a consequence, in
networked communication environment, time and space become flexible, because all features
of time and space can be considered as a social network.
Second, community and communication both must be understood in the context of
“social change”. In face-to-face communication, society remains pre-modern, because people
meet personally in limited time and local basis. Social relationships between people are
intimate and personal. Therefore, personalization and localization are characteristics of
community before modernization. By contrast, in mass mediated communication,
modernization, such as urbanization, industrialization, and capitalism, change the pre-modern
characteristics of community. Here, social relationships are shifted from intimate primary to
impersonal secondary relationships. Also, beyond secondary relationships, people meet each
other and build tertiary relationships through mass mediated space.
However, in CMC, these tertiary relationships are expanded into quaternary
relationships, in which people provide their own information potential for reanalysis via the
Internet or World Wide Web. In a networked communication model, all these relationships
are integrated. In other words, networked communication considers indirect relationship-
tertiary, quaternary as well as direct primary and secondary relationships.
Third, “network structure” is expanded by following the social structure and
communication pattern. In face-to-face communication, networks relied on are mainly


Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 22 of 31   next   last

©2012 All Academic, Inc.