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Bridging Offline and Online Community: Toward A Networked Community Communication Model
Unformatted Document Text:  Bridging Offline and Online Community G YZ interpersonal, organizational and the local network. Here, these networks are closely linked to the local power and local market. By contrast, in mass media mediated communication, networks are expanded into regional and national networks. Therefore, they are closely related to regional, national power and the global market. However, in CMC, all levels of networks ranging from local to global are linked in the form of computer networks. In addition, global power and markets are linked in these networks. Finally, these networks are integrated into the online networks as well as the offline networks linking interpersonal network and computer network. Fourth, with social change and networks expansion, “community level” also is expanded in the context of each different communication pattern. In face-to-face communication, community is based on family, kinship, neighborhood, village, and local area. These community levels are transformed into the city, state, and even, nation in the relationship between modernization and mass media. By contrast, in CMC, community level is becoming fragmented while also expanding. That is to say, in CMC, not just family and neighborhood but also village, city, nation, and global community are linked into computer networks, and the Internet. Finally, in a networked communication model, all types of communities can be integrated. Fifth, with the expansion of community level, “media” which affect community change and transformation are expanded from face to face communication to CMC. In face to face communication, interpersonal talk, town hall meeting, and interpersonal media such as letter, telephone, and the like are prevalent, but, in mass media mediated communication, newspaper and TV are more central in the all community levels: local, regional, national, and also global. By contrast, in CMC, the Internet, and WWW play a more important role in understanding community rather than face-to-face communication and mass media. Finally, a networked communication model will attempt to synthesize all types of media and communication patterns.

Authors: Nah, Seungahn.
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Bridging Offline and Online Community
G
YZ
interpersonal, organizational and the local network. Here, these networks are closely linked
to the local power and local market. By contrast, in mass media mediated communication,
networks are expanded into regional and national networks. Therefore, they are closely
related to regional, national power and the global market.
However, in CMC, all levels of networks ranging from local to global are linked in the
form of computer networks. In addition, global power and markets are linked in these
networks. Finally, these networks are integrated into the online networks as well as the
offline networks linking interpersonal network and computer network.
Fourth, with social change and networks expansion, “community level” also is
expanded in the context of each different communication pattern. In face-to-face
communication, community is based on family, kinship, neighborhood, village, and local area.
These community levels are transformed into the city, state, and even, nation in the relationship
between modernization and mass media.
By contrast, in CMC, community level is becoming fragmented while also expanding.
That is to say, in CMC, not just family and neighborhood but also village, city, nation, and
global community are linked into computer networks, and the Internet. Finally, in a
networked communication model, all types of communities can be integrated.
Fifth, with the expansion of community level, “media” which affect community change
and transformation are expanded from face to face communication to CMC. In face to face
communication, interpersonal talk, town hall meeting, and interpersonal media such as letter,
telephone, and the like are prevalent, but, in mass media mediated communication, newspaper
and TV are more central in the all community levels: local, regional, national, and also global.
By contrast, in CMC, the Internet, and WWW play a more important role in
understanding community rather than face-to-face communication and mass media. Finally, a
networked communication model will attempt to synthesize all types of media and
communication patterns.


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