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Bridging Offline and Online Community: Toward A Networked Community Communication Model
Unformatted Document Text:  Bridging Offline and Online Community G Y[ Conclusion Until this point, I have reviewed the overall community studies from face to face communication through mass media mediated communication to the computer-mediated communication environment. By looking at the important discussions within these bodies of research, I have proposed the social network approach as a useful theoretical framework in understanding community phenomena. Finally, by not just pointing out limits of the social network approach, but also accepting the characteristics discussed in other community studies, I have tried to create a networked community communication model as a foundation to understand online community as well as offline community in the social context and networked communication pattern. The model I have suggested provides a starting point for community studies in the context of networked communication environments, in which all kinds of communication pattern are integrated and coexisted. First, this model attempts to go beyond the dichotomy distinguishing offline community from online community toward a more helpful theoretical framework for understanding the whole community phenomena. Also, this model provides a possibility for a holistic approach by expanding community level from local, regional, and national to global. Given that social transformation and new communication patterns are shaping the new communities, community phenomena can be understood within more the broader perspective of networked communication. With this model, we can examine the many kinds of community in relationship between the different media environments and social contexts. In particular, online communities, which are fragmented and specialized in CMC, take various shapes of communities on the global level as well as the individual level. From the perspective of a networked communication approach, linkage among structure, agent, and computer network can create and expand the concept of community from local based community to global community and integrates them into networked communication environment. However, a consensus of a community concept is not yet formed among scholars and

Authors: Nah, Seungahn.
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Bridging Offline and Online Community
G
Y[
Conclusion
Until this point, I have reviewed the overall community studies from face to face
communication through mass media mediated communication to the computer-mediated
communication environment. By looking at the important discussions within these bodies of
research, I have proposed the social network approach as a useful theoretical framework in
understanding community phenomena. Finally, by not just pointing out limits of the social
network approach, but also accepting the characteristics discussed in other community studies,
I have tried to create a networked community communication model as a foundation to
understand online community as well as offline community in the social context and networked
communication pattern.
The model I have suggested provides a starting point for community studies in the
context of networked communication environments, in which all kinds of communication
pattern are integrated and coexisted. First, this model attempts to go beyond the dichotomy
distinguishing offline community from online community toward a more helpful theoretical
framework for understanding the whole community phenomena. Also, this model provides a
possibility for a holistic approach by expanding community level from local, regional, and
national to global. Given that social transformation and new communication patterns are
shaping the new communities, community phenomena can be understood within more the
broader perspective of networked communication.
With this model, we can examine the many kinds of community in relationship between
the different media environments and social contexts. In particular, online communities,
which are fragmented and specialized in CMC, take various shapes of communities on the
global level as well as the individual level. From the perspective of a networked
communication approach, linkage among structure, agent, and computer network can create
and expand the concept of community from local based community to global community
and integrates them into networked communication environment.
However, a consensus of a community concept is not yet formed among scholars and


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