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Bridging Offline and Online Community: Toward A Networked Community Communication Model
Unformatted Document Text:  Bridging Offline and Online Community G [ understand the “online” community as well as the “offline” community. In this vein, this study primarily aims to construct a theoretical framework bridging the gap between the offline community and the online community by examining the ongoing community studies up until now. Basically, this research presumes that not just community has existed and will persist in the future, but also that offline community cannot be separated from online community. Taking this position, this exploratory work seeks to propose a foundation for describing the typology of community, and analyzing the community empirically through a networked community communication model. The first part of this study will look at community studies discussed within traditional theories embedded in sociology. This part covers Ferdinand T nnies’ tradition to classic scholars, such as Emile Durkheim, Max Weber, and Karl Marx. The second part examines community studies in mass media mediated communication by focusing on the Chicago School’s studies in the perspective of urban ecology, and works of Robert E. Park who analyzed the relationship between community and mass media, in particular, newspapers. In addition, this part will address the viewpoint of considering community as an imagined one as proposed by B. Anderson (1991). In contrast to the first and second parts which address face to face and mass media mediated communication, the third part will review the current online community studies, in which the technological attributes of CMC are stressed, and the units of analysis are mainly related to the individual relationship within or between groups. The fourth part will propose a vantage point of understanding community as a social network which links offline community and online community. Furthermore, by criticizing the problems of the social network approach, this part will suggest a networked community communication model to examine the relationship between the social context and various communication environments. Community in Traditional Theories The concern of community has continued unabated for sociologists who have attempted to explain the social (or community) change and transformation through their own innate

Authors: Nah, Seungahn.
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Bridging Offline and Online Community
G
[
understand the “online” community as well as the “offline” community.
In this vein, this study primarily aims to construct a theoretical framework bridging the
gap between the offline community and the online community by examining the ongoing
community studies up until now. Basically, this research presumes that not just community
has existed and will persist in the future, but also that offline community cannot be separated
from online community. Taking this position, this exploratory work seeks to propose a
foundation for describing the typology of community, and analyzing the community
empirically through a networked community communication model.
The first part of this study will look at community studies discussed within traditional
theories embedded in sociology. This part covers Ferdinand T nnies’ tradition to classic
scholars, such as Emile Durkheim, Max Weber, and Karl Marx. The second part examines
community studies in mass media mediated communication by focusing on the Chicago
School’s studies in the perspective of urban ecology, and works of Robert E. Park who
analyzed the relationship between community and mass media, in particular, newspapers. In
addition, this part will address the viewpoint of considering community as an imagined one as
proposed by B. Anderson (1991).
In contrast to the first and second parts which address face to face and mass media
mediated communication, the third part will review the current online community studies, in
which the technological attributes of CMC are stressed, and the units of analysis are mainly
related to the individual relationship within or between groups. The fourth part will propose a
vantage point of understanding community as a social network which links offline community
and online community. Furthermore, by criticizing the problems of the social network
approach, this part will suggest a networked community communication model to examine the
relationship between the social context and various communication environments.
Community in Traditional Theories
The concern of community has continued unabated for sociologists who have attempted
to explain the social (or community) change and transformation through their own innate


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