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Bridging Offline and Online Community: Toward A Networked Community Communication Model
Unformatted Document Text:  Bridging Offline and Online Community G ` additon, they focused on the multiple contexts and levels of organization (Bahr and Caplow, 1991, pp. 84-85). Therefore, the Lynds’ Middletown studies can be a specimen for understanding the urban community change regardless of the limits of urban case study, such as case selection and generalization. (Bahr and Caplow, 1991). In this context, space as a unit of analysis can be expanded into the various phenomena in relation to the community in terms of local, regional, national and international, and the interrelationship among them. Another unit of analysis, time is also considered in not only cross sectional but also longitudinal study in order to comprehend the community. In the case of community studies, the holistic approach mentioned above includes qualitative and quantitative methods as well as two types of unit of analysis. The problematic is whether or not researchers will endeavor to regard community studies in the context of structure and agent, based on the holistic approach. Through these works, they can make a useful framework with typology, which can be applied to the comparative study of communities. According to Bender (1978), the T nnies-Redfield tradition of community theory also provides a helpful framework for the analysis of the changing configuration of community in American history (p.45). The reason is that their framework, similar to the dichotomy between “Gemeinschaft-Gesellschaft” and “Little Tradition-Great Tradition”, considers social change and community as a ‘continuity’ in contrast to community breakdown theories. That is to say, social change, whether it is affected by political or economic factor, interacts with change and stability of community consistently. And, in the process of conformation of community, there exists lasting tensional relationship between ‘centralization’ and ‘decentralization, ‘community’ and ‘society’ in the local and national level (Bender, 1978, pp. 45-120). Through the historical process, however, community structure and agent within it still remains, and also changes. Simply put, emergence of the political system and market economy on the national level beyond the local and regional level has reshaped community (Dewey, 1927; Bellah et al., 1996). Due to these political and economic constraints,

Authors: Nah, Seungahn.
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Bridging Offline and Online Community
G
`
additon, they focused on the multiple contexts and levels of organization (Bahr and Caplow,
1991, pp. 84-85). Therefore, the Lynds’ Middletown studies can be a specimen for
understanding the urban community change regardless of the limits of urban case study, such
as case selection and generalization. (Bahr and Caplow, 1991). In this context, space as a unit
of analysis can be expanded into the various phenomena in relation to the community in terms
of local, regional, national and international, and the interrelationship among them. Another
unit of analysis, time is also considered in not only cross sectional but also longitudinal study
in order to comprehend the community.
In the case of community studies, the holistic approach mentioned above includes
qualitative and quantitative methods as well as two types of unit of analysis. The problematic
is whether or not researchers will endeavor to regard community studies in the context of
structure and agent, based on the holistic approach. Through these works, they can make a
useful framework with typology, which can be applied to the comparative study of
communities. According to Bender (1978), the T nnies-Redfield tradition of community
theory also provides a helpful framework for the analysis of the changing configuration of
community in American history (p.45). The reason is that their framework, similar to the
dichotomy between “Gemeinschaft-Gesellschaft” and “Little Tradition-Great Tradition”,
considers social change and community as a ‘continuity’ in contrast to community breakdown
theories. That is to say, social change, whether it is affected by political or economic factor,
interacts with change and stability of community consistently. And, in the process of
conformation of community, there exists lasting tensional relationship between ‘centralization’
and ‘decentralization, ‘community’ and ‘society’ in the local and national level (Bender, 1978,
pp. 45-120).
Through the historical process, however, community structure and agent within it still
remains, and also changes. Simply put, emergence of the political system and market
economy on the national level beyond the local and regional level has reshaped community
(Dewey, 1927; Bellah et al., 1996). Due to these political and economic constraints,


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