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Radio's New Deal: The NRA and U.S. Broadcasting, 1933-1935
Unformatted Document Text:  1 Radio’s New Deal: The NRA and U.S. Broadcasting, 1933-1935 Abstract This paper describes the political process of implementing the National Recovery Administration (NRA) codes in U.S. broadcasting from January 1933 to May 1935, when NRA legislation was overturned by the U.S. Supreme Court. Through this first New Deal period, the National Association of Broadcasters (NAB) sought to maintain its corporate dominance of broadcasting that it won in the the Radio Act of 1927, and later the Communications Act of 1934. Due to a largely cooperative policy that favored President Roosevelt, the radio industry maintained industry control through 1935 over the broadcasting status-quo despite challenges from organized labor groups such as the International Brotherhood of Electrical Workers and other organizations. The following key turning points through the 1933-35 period: (1) organization of the Radio Broadcasting Code Authority (RBCA); (2) the establishment of network company unions to thwart independent unionism; (3) announcement of "Code of Fair Competition for Radio Broadcasting".

Authors: Mazzocco, Dennis.
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Radio’s New Deal:
The NRA and U.S. Broadcasting,
1933-1935
Abstract
This paper describes the political process of implementing the National Recovery Administration
(NRA) codes in U.S. broadcasting from January 1933 to May 1935, when NRA legislation was
overturned by the U.S. Supreme Court. Through this first New Deal period, the National Association
of Broadcasters (NAB) sought to maintain its corporate dominance of broadcasting that it won in the
the Radio Act of 1927, and later the Communications Act of 1934. Due to a largely cooperative
policy that favored President Roosevelt, the radio industry maintained industry control through 1935
over the broadcasting status-quo despite challenges from organized labor groups such as the
International Brotherhood of Electrical Workers and other organizations. The following key turning
points through the 1933-35 period: (1) organization of the Radio Broadcasting Code Authority
(RBCA); (2) the establishment of network company unions to thwart independent unionism; (3)
announcement of "Code of Fair Competition for Radio Broadcasting".


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