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Effective Computer-mediated Communication Using Hypertext: Introducing Expanding Hypertext--Are They Adventurous?
Unformatted Document Text:  Effective Computer-mediated Communication Using Hypertext 14 Research Hypotheses In this study, three dependent variables (liking of presentation style, disorientation, and comfort with presentation style) were examined based on three different computer text formats in relation with participants’ adventurousness. hypotheses about liking of presentation style. Hypothesis 1 and 2 are based on the assumption that presentation of hyperlinks can be perceived as a stimulating factor ( high sensation value ). Donohew et al. (1998) suggested that messages high in sensation value should be more attractive to high sensation seekers. If so, it is logical to assume that high sensation values in information presentation style such as hyperlinks should engender a more positive reaction from high sensation seekers. H1: Among highly adventurous participants, those who read the Paged Hypertext (PH) will show higher scores on liking of presentation style than those who read the Scrolling Text (ST). H2: Among highly adventurous participants, participants who read the Expanding Hypertext (EH) will exhibit higher scores on liking of presentation style than those who read Scrolling Text (ST). hypotheses about disorientation. If hyperlinks are perceived as a stimulating factor, the presentation of hyperlinks with nonlinear information presentation might be perceived as too much to handle and create disorientation among those who are not adventurous. Also, EH s hyperlinks with linear information presentation will be perceived as less disorienting than PH. H3: Among the participants who are low in adventurousness, those who read PH will experience more disorientation than those who read ST but those who are high in adventurousness will not show the same anticipated text format effect. H4: Among the participants who are low in adventurousness, those who read EH will

Authors: Lee, Moon.
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Effective Computer-mediated Communication Using Hypertext
14
Research Hypotheses
In this study, three dependent variables (liking of presentation style, disorientation,
and comfort with presentation style) were examined based on three different computer text
formats in relation with participants’ adventurousness.
hypotheses about liking of presentation style. Hypothesis 1 and 2 are based on the
assumption that presentation of hyperlinks can be perceived as a stimulating factor (
high
sensation value
). Donohew et al. (1998) suggested that messages high in sensation value
should be more attractive to high sensation seekers. If so, it is logical to assume that high
sensation values in information presentation style such as hyperlinks should engender a more
positive reaction from high sensation seekers.
H1: Among highly adventurous participants, those who read the Paged Hypertext (PH) will
show higher scores on liking of presentation style than those who read the Scrolling Text
(ST).
H2: Among highly adventurous participants, participants who read the Expanding Hypertext
(EH) will exhibit higher scores on liking of presentation style than those who read Scrolling
Text (ST).
hypotheses about disorientation. If hyperlinks are perceived as a stimulating factor,
the presentation of hyperlinks with nonlinear information presentation might be perceived as
too much to handle and create disorientation among those who are not adventurous. Also,
EH
s hyperlinks with linear information presentation will be perceived as less disorienting
than PH.
H3: Among the participants who are low in adventurousness, those who read PH will
experience more disorientation than those who read ST but those who are high in
adventurousness will not show the same anticipated text format effect.
H4: Among the participants who are low in adventurousness, those who read EH will


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