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Effective Computer-mediated Communication Using Hypertext: Introducing Expanding Hypertext--Are They Adventurous?
Unformatted Document Text:  Effective Computer-mediated Communication Using Hypertext 15 experience less disorientation than those who read PH. hypotheses about comfort with presentation style. The following hypotheses regarding how comfortably the participants were able to read through the texts were in line with the previous hypotheses regarding disorientation. H5: Among highly adventurous participants, those who read PH will exhibit higher levels of comfort with presentation style than those who read ST. H6: Among highly adventurous participants, the participants who read EH will exhibit higher levels of comfort with presentation style than those who read ST. H7: Among those who are low in adventurousness, the participants who read ST will exhibit higher levels of comfort with presentation style than those who read PH. H8: Among those who are low in adventurousness, the participants who read EH will exhibit higher levels of comfort with presentation style than those who read PH. Method Specifically, this study focused on investigating how individuals with different levels of adventurousness (as a motivational factor) exhibited different preference, disorientation, and comfort level with different computer text formats. The experimental design was a post- test only model with three variations of computer text formats. Before the experiment, the participants were asked to answer a questionnaire about their adventurous tendencies, refined by Ferguson, Valenti, and Melwani (1992). The computer manipulation involved reading three unrelated articles in one of the three formats: scrolling text, expanding hypertext, and paged hypertext. After the participants finished reading, they were asked to answer some questions about preference, disorientation, and comfort level of the text formats. Procedure Participants were randomly assigned to one of the three conditions. Each condition

Authors: Lee, Moon.
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Effective Computer-mediated Communication Using Hypertext
15
experience less disorientation than those who read PH.
hypotheses about comfort with presentation style. The following hypotheses regarding
how comfortably the participants were able to read through the texts were in line with the
previous hypotheses regarding disorientation.
H5: Among highly adventurous participants, those who read PH will exhibit higher levels of
comfort with presentation style than those who read ST.
H6: Among highly adventurous participants, the participants who read EH will exhibit higher
levels of comfort with presentation style than those who read ST.
H7: Among those who are low in adventurousness, the participants who read ST will exhibit
higher levels of comfort with presentation style than those who read PH.
H8: Among those who are low in adventurousness, the participants who read EH will exhibit
higher levels of comfort with presentation style than those who read PH.
Method
Specifically, this study focused on investigating how individuals with different levels
of adventurousness (as a motivational factor) exhibited different preference, disorientation,
and comfort level with different computer text formats. The experimental design was a post-
test only model with three variations of computer text formats. Before the experiment, the
participants were asked to answer a questionnaire about their adventurous tendencies, refined
by Ferguson, Valenti, and Melwani (1992).
The computer manipulation involved reading three unrelated articles in one of the
three formats: scrolling text, expanding hypertext, and paged hypertext. After the participants
finished reading, they were asked to answer some questions about preference, disorientation,
and comfort level of the text formats.
Procedure
Participants were randomly assigned to one of the three conditions. Each condition


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