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Effective Computer-mediated Communication Using Hypertext: Introducing Expanding Hypertext--Are They Adventurous?
Unformatted Document Text:  Effective Computer-mediated Communication Using Hypertext 16 included the same text content, only organized accordingly. The researcher explained the test procedures at the beginning and participants were told to click all links and read the text completely before clicking a “Finished” button. The order in which the three articles were presented was randomized to control for a possible article order effect. The amount of time each participant spent on each screen of each article as well as which links he/she clicked and in what order were recorded by the computer program presenting the articles. The experiment was conducted in a computer lab with twenty computers at a university and each session took approximately 35 to 50 minutes. In condition 1, each article was presented in a linear text format with a scroll bar on the right hand side that allowed going back to the previous information (Scrolling Text). After the participants finished reading each article, they clicked on the button "Finished" that automatically lead them to a set of questions measuring format preference, disorientation, and a level of comfort with the presentation style (Figure 1). Figure 1. Three Different Conditions Condition 1 Condition 2 Condition 3 Scrolling Text Paged Hypertext Expanding

Authors: Lee, Moon.
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Effective Computer-mediated Communication Using Hypertext
16
included the same text content, only organized accordingly. The researcher explained the test
procedures at the beginning and participants were told to click all links and read the text
completely before clicking a “Finished” button.
The order in which the three articles were presented was randomized to control for a
possible article order effect. The amount of time each participant spent on each screen of each
article as well as which links he/she clicked and in what order were recorded by the computer
program presenting the articles. The experiment was conducted in a computer lab with twenty
computers at a university and each session took approximately 35 to 50 minutes.
In condition 1, each article was presented in a linear text format with a scroll bar on
the right hand side that allowed going back to the previous information (Scrolling Text).
After the participants finished reading each article, they clicked on the button "Finished" that
automatically lead them to a set of questions measuring format preference, disorientation, and
a level of comfort with the presentation style (Figure 1).
Figure 1. Three Different Conditions
Condition 1
Condition 2
Condition 3
Scrolling Text
Paged Hypertext
Expanding


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