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Effective Computer-mediated Communication Using Hypertext: Introducing Expanding Hypertext--Are They Adventurous?
Unformatted Document Text:  Effective Computer-mediated Communication Using Hypertext 18 adventurousness. For measuring participants’ adventurousness, an index was created out of four items loaded on one factor - "adventurousness" 1 (69% of variance explained, Cronbach s α = .78). As a tendency of enjoying challenges and exciting experiences, adventurousness seemed closely related to their exploration of information in hypertext systems. A summed-index of factor scores was created based on the factor analysis and later categorized into subgroups of thirds: low, medium, and high. Dependent Variables liking of presentation style. For measuring the participants degree of liking related to presentation style, an index was created out of four items loaded on one factor (59% of variance explained, Cronbach s α = .77). The questions were the following: "The way the articles were presented was stimulating," "I like the idea that I had more choices to click. It was easy to read through information with the way the articles were presented, and I like the way the articles were presented to me. disorientation. For measuring the degree of disorientation the participants experienced while they read the articles, five questions 2 were used to create the index (81% 1 The items are “I like adventure,” “I welcome new and exciting experiences, even if they are a little frightening,” “I like challenges,” and “I enjoy or would enjoy skydiving.” 2 They are: "While I was reading the articles, I sometimes got frustrated, While I was reading the articles, I often felt lost, not knowing where I was, While I was reading the articles, I had a hard time understanding it, While I was reading the articles, I had a hard time keeping track of what I just read, and While I was reading the articles, I often had a hard time deciding which link to click next."

Authors: Lee, Moon.
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Effective Computer-mediated Communication Using Hypertext
18
adventurousness. For measuring participants’ adventurousness, an index was created
out of four items loaded on one factor - "adventurousness"
1
(69% of variance explained,
Cronbach
s
α
= .78). As a tendency of enjoying challenges and exciting experiences,
adventurousness seemed closely related to their exploration of information in hypertext
systems. A summed-index of factor scores was created based on the factor analysis and later
categorized into subgroups of thirds: low, medium, and high.
Dependent Variables
liking of presentation style. For measuring the participants
degree of liking related
to presentation style, an index was created out of four items loaded on one factor (59% of
variance explained, Cronbach
s
α
= .77). The questions were the following: "The way the
articles were presented was stimulating," "I like the idea that I had more choices to click.
It was easy to read through information with the way the articles were presented,
and
I like the way the articles were presented to me.
disorientation. For measuring the degree of disorientation the participants
experienced while they read the articles, five questions
2
were used to create the index (81%
1
The items are “I like adventure,” “I welcome new and exciting experiences, even if they are
a little frightening,” “I like challenges,” and “I enjoy or would enjoy skydiving.”
2
They are: "While I was reading the articles, I sometimes got frustrated,
While I was
reading the articles, I often felt lost, not knowing where I was,
While I was reading the
articles, I had a hard time understanding it,
While I was reading the articles, I had a hard
time keeping track of what I just read,
and
While I was reading the articles, I often had a
hard time deciding which link to click next."


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