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Effective Computer-mediated Communication Using Hypertext: Introducing Expanding Hypertext--Are They Adventurous?
Unformatted Document Text:  Effective Computer-mediated Communication Using Hypertext 19 of variance explained, Cronbach s α = .86). Comfort with presentation style. Next, an index for measuring participants level of comfort with presentation style was created based on four items (58% of variance explained, Cronbach s α = .78). The questions were the following: "I have previous experience with the way the information was presented here," "I was able to explore the article freely," I had control over the materials I read, and "It was easy to read through information in the way the article was presented." Initially, correlation tests were conducted among the previously mentioned variables. As anticipated, disorientation was negatively correlated with the liking of presentation style, r (201) = -.27, p < .01. Furthermore, the participants comfort with the presentation style was strongly correlated with liking of presentation style, r (201) = .71, p < .01, but negatively correlated with disorientation, r (201) = -.29, p < .01. Results General Linear Model (GLM) and an independent samples t-test were used to test the effects of the different text formats in relation with participants’ adventurousness on format preference, disorientation, and level of comfort they experienced with the given text format. Hypotheses about Liking of Presentation Style There was a main text format effect on the participants liking of presentation style, F (2, 201) = 9.8, p < .01. Further analysis revealed that those who read the paged hypertext (M =50.8, SD=14) or the expanding hypertext (M = 50, SD=15) showed higher scores in liking of presentation styles than those who read the scrolling text (M = 40.3, SD=15.6) (Table 1). H1: Highly adventurous participants who read the paged hypertext (PH) will show higher scores on liking of presentation style than those who read the scrolling text (ST).

Authors: Lee, Moon.
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Effective Computer-mediated Communication Using Hypertext
19
of variance explained, Cronbach
s
α
= .86).
Comfort with presentation style. Next, an index for measuring participants
level of
comfort with presentation style was created based on four items (58% of variance explained,
Cronbach
s
α
= .78). The questions were the following: "I have previous experience with
the way the information was presented here," "I was able to explore the article freely,"
I
had control over the materials I read,
and "It was easy to read through information in the
way the article was presented."
Initially, correlation tests were conducted among the previously mentioned variables.
As anticipated, disorientation was negatively correlated with the liking of presentation style, r
(201) = -.27, p < .01. Furthermore, the participants
comfort with the presentation style was
strongly correlated with liking of presentation style, r (201) = .71, p < .01, but negatively
correlated with disorientation, r (201) = -.29, p < .01.
Results
General Linear Model (GLM) and an independent samples t-test were used to test the
effects of the different text formats in relation with participants’ adventurousness on format
preference, disorientation, and level of comfort they experienced with the given text format.
Hypotheses about Liking of Presentation Style
There was a main text format effect on the participants
liking of presentation style,
F (2, 201) = 9.8, p < .01. Further analysis revealed that those who read the paged hypertext
(M =50.8, SD=14) or the expanding hypertext (M = 50, SD=15) showed higher scores in
liking of presentation styles than those who read the scrolling text (M = 40.3, SD=15.6)
(Table 1).
H1: Highly adventurous participants who read the paged hypertext (PH) will show
higher scores on liking of presentation style than those who read the scrolling text (ST).


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