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Effective Computer-mediated Communication Using Hypertext: Introducing Expanding Hypertext--Are They Adventurous?
Unformatted Document Text:  Effective Computer-mediated Communication Using Hypertext 20 There was a significant difference between PH and ST on liking of presentation style, t (46) = -2.8, p < .01, among highly adventurous participants. Among these participants, those who read the paged hypertext (M = 57.2, SD = 14.2) exhibited higher scores than those who read the scrolling text (M = 42.3, SD = 18.9). Therefore, hypothesis 1.1 was supported. H2: Among highly adventurous participants, participants who read the expanding hypertext (EH) will exhibit higher scores on liking of presentation style than those who read scrolling text (ST). This hypothesis was not supported, t (50) = -1.4, p = .08. Even though the mean score (M = 49.7, SD = 17.4) of the participants who read the expanding hypertext was greater than the average score for the scrolling text participants (M=42.3, SD =18.9), as expected, the statistical analysis was not significant at .05, which makes it difficult to conclude with great confidence (Figure 2 and Table 1). Table 1. Mean scores of liking of presentation style by text format and high adventurousness Liking of Presentation Style Text Formats Total Sample High Adventurousness Scrolling Text 40 (16) 42 (19) Expanding Hypertext 50 (15) 50 (17) Paged Hypertext 51 (14) 57 (14) The numbers represent the mean scores for liking of presentation style and standardized deviation scores in the parentheses.

Authors: Lee, Moon.
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Effective Computer-mediated Communication Using Hypertext
20
There was a significant difference between PH and ST on liking of presentation style,
t (46) = -2.8, p < .01, among highly adventurous participants. Among these participants, those
who read the paged hypertext (M = 57.2, SD = 14.2) exhibited higher scores than those who
read the scrolling text (M = 42.3, SD = 18.9). Therefore, hypothesis 1.1 was supported.
H2: Among highly adventurous participants, participants who read the expanding
hypertext (EH) will exhibit higher scores on liking of presentation style than those who read
scrolling text (ST).
This hypothesis was not supported, t (50) = -1.4, p = .08. Even though the mean score
(M = 49.7, SD = 17.4) of the participants who read the expanding hypertext was greater than
the average score for the scrolling text participants (M=42.3, SD =18.9), as expected, the
statistical analysis was not significant at .05, which makes it difficult to conclude with great
confidence (Figure 2 and Table 1).
Table 1.

Mean scores of liking of presentation style by text format and high adventurousness
Liking of Presentation Style
Text Formats
Total Sample High Adventurousness
Scrolling Text
40 (16)
42 (19)
Expanding Hypertext
50 (15)
50 (17)
Paged Hypertext
51 (14)
57 (14)
The numbers represent the mean scores for liking of presentation style and standardized
deviation scores in the parentheses.


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