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Effective Computer-mediated Communication Using Hypertext: Introducing Expanding Hypertext--Are They Adventurous?
Unformatted Document Text:  Effective Computer-mediated Communication Using Hypertext 21 Figure 2. Text formats by adventurousness on liking of presentation style Liking of Presentation Style Adventurousness High Medium Low M e a n 90 80 70 60 50 40 30 20 10 condition Scrolling Expanding Paged Hypotheses about Disorientation There was no significant main effect of the text formats on disorientation, F (2, 201) = .10, p = .90. H3: Among the participants who are low in adventurousness, those who read PH will experience more disorientation than those who read ST, but those who are high in adventurousness will not show the same anticipated text format effect. H4: Among the participants who are low in adventurousness, those who read EH will experience less disorientation than those who read PH. A GLM model was used to test whether computer text formats (scrolling text,

Authors: Lee, Moon.
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Effective Computer-mediated Communication Using Hypertext
21
Figure 2. Text formats by adventurousness on liking of presentation style
Liking of Presentation Style
Adventurousness
High
Medium
Low
M
e
a
n
90
80
70
60
50
40
30
20
10
condition
Scrolling
Expanding
Paged
Hypotheses about Disorientation
There was no significant main effect of the text formats on disorientation, F (2, 201) =
.10, p = .90.
H3: Among the participants who are low in adventurousness, those who read PH will
experience more disorientation than those who read ST, but those who are high in
adventurousness will not show the same anticipated text format effect.
H4: Among the participants who are low in adventurousness, those who read EH will
experience less disorientation than those who read PH.
A GLM model was used to test whether computer text formats (scrolling text,


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