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Effective Computer-mediated Communication Using Hypertext: Introducing Expanding Hypertext--Are They Adventurous?
Unformatted Document Text:  Effective Computer-mediated Communication Using Hypertext 22 expanding hypertext, and paged hypertext) interacted with participants adventurousness to affect how much participants experienced disorientation. There was a significant interaction effect between the text formats and adventurousness, F (4, 201) = 3.6, p < .01. Further analysis revealed that among those who were low in adventurousness, participants who read the scrolling text experienced less disorientation (M =53, SD = 17.5) than those who read the expanding hypertext (M = 72.8, SD=25.8), t (56) = -3, p < .01. Paged hypertext fell in between them (M = 62.5, SD = 21). Independent samples t-tests did not show significant difference between the paged hypertext and the expanding hypertext, t (46) = 1.5, p = .08, or the scrolling text, t (42) = -1.6, p = .06. It is difficult to draw conclusions with great confidence from these findings (Table 2). Among those who were medium in adventurousness, a significant difference existed between the expanding hypertext and the paged hypertext, t (50) = -1.6, p < .05. Those who read the expanding hypertext reported the least disorientation (M = 56, SD = 21.9) and those who read the paged hypertext reported the most disorientation (M = 68.7, SD =33.2). Furthermore, for those who are high in adventurousness, a significant difference was shown between the scrolling text and the paged hypertext, t (46) = 1.9, p < .05. Those who read the scrolling text reported the most disorientation (M = 60.31, SD = 24) and those who read the paged hypertext reported the least disorientation (M = 45.4, SD = 28.7) (Figure 3). Table 2. Mean scores of disorientation by text format and adventurousness Disorientation Adventurousness Low Medium High Scrolling Text 53 (18) 66(20) 60 (24) Expanding Hypertext 73 (26) 56(22) 69(33)

Authors: Lee, Moon.
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Effective Computer-mediated Communication Using Hypertext
22
expanding hypertext, and paged hypertext) interacted with participants
adventurousness to
affect how much participants experienced disorientation.
There was a significant interaction effect between the text formats and
adventurousness, F (4, 201) = 3.6, p < .01. Further analysis revealed that among those who
were low in adventurousness, participants who read the scrolling text experienced less
disorientation (M =53, SD = 17.5) than those who read the expanding hypertext (M = 72.8,
SD=25.8), t (56) = -3, p < .01. Paged hypertext fell in between them (M = 62.5, SD = 21).
Independent samples t-tests did not show significant difference between the paged hypertext
and the expanding hypertext, t (46) = 1.5, p = .08, or the scrolling text, t (42) = -1.6, p = .06.
It is difficult to draw conclusions with great confidence from these findings (Table 2).
Among those who were medium in adventurousness, a significant difference existed
between the expanding hypertext and the paged hypertext, t (50) = -1.6, p < .05. Those who
read the expanding hypertext reported the least disorientation (M = 56, SD = 21.9) and those
who read the paged hypertext reported the most disorientation (M = 68.7, SD =33.2).
Furthermore, for those who are high in adventurousness, a significant difference was shown
between the scrolling text and the paged hypertext, t (46) = 1.9, p < .05. Those who read the
scrolling text reported the most disorientation (M = 60.31, SD = 24) and those who read the
paged hypertext reported the least disorientation (M = 45.4, SD = 28.7) (Figure 3).
Table 2.

Mean scores of disorientation by text format and adventurousness
Disorientation
Adventurousness
Low
Medium
High
Scrolling Text
53 (18)
66(20)
60 (24)
Expanding Hypertext
73 (26)
56(22)
69(33)


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