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Effective Computer-mediated Communication Using Hypertext: Introducing Expanding Hypertext--Are They Adventurous?
Unformatted Document Text:  Effective Computer-mediated Communication Using Hypertext 24 exhibit higher levels of comfort with presentation style than those who read ST. These hypotheses were both supported, F (2, 66) = 5.9, p < .01. Differences were found at all comparisons. For the participants who were high in adventurousness, those who read the paged hypertext reported the highest comfort with presentation style (M = 94.4, SD = 22.9), followed by the participants who read the expanding hypertext (M = 80.7, SD = 22.1). The participants who read ST exhibited the lowest levels of comfort with presentation style (M = 71.9, SD = 21.3). H7: Among those who are low in adventurousness, the participants who read ST will exhibit higher levels of comfort with presentation style than those who read PH. H8: Among those who are low in adventurousness, the participants who read EH will exhibit higher levels of comfort with presentation style than those who read PH. Hypotheses 7 and 8 were not supported even though there was a significant text format effect on level of comfort with presentation style among the participants who were low in adventurousness, F (2, 66) = 4.1, p < .05. In fact, the results came out opposite. The participants who read PH (M = 81, SD = 14) or EH (M = 74.4, SD = 22.2) exhibited higher levels of comfort with presentation style than those who read ST (M = 64, SD = 21). Discussion The participants liking of the presentation style was affected by different text formats. The participants liked the paged hypertext more than the scrolling text as expected. The liking scores for the expanding hypertext fell in between, and the results were suggestive, but not conclusive. One interesting finding was that the participants’ adventurousness exhibited an interaction with the text formats on disorientation. Among those who were low in adventurousness, the EH was considered most disorienting while the ST was the least disorienting. Of the participants who were in the medium range, those who read the EH

Authors: Lee, Moon.
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Effective Computer-mediated Communication Using Hypertext
24
exhibit higher levels of comfort with presentation style than those who read ST.
These hypotheses were both supported, F (2, 66) = 5.9, p < .01. Differences were
found at all comparisons. For the participants who were high in adventurousness, those who
read the paged hypertext reported the highest comfort with presentation style (M = 94.4, SD
= 22.9), followed by the participants who read the expanding hypertext (M = 80.7, SD =
22.1). The participants who read ST exhibited the lowest levels of comfort with presentation
style (M = 71.9, SD = 21.3).
H7: Among those who are low in adventurousness, the participants who read ST will
exhibit higher levels of comfort with presentation style than those who read PH.
H8: Among those who are low in adventurousness, the participants who read EH will
exhibit higher levels of comfort with presentation style than those who read PH.
Hypotheses 7 and 8 were not supported even though there was a significant text
format effect on level of comfort with presentation style among the participants who were
low in adventurousness, F (2, 66) = 4.1, p < .05. In fact, the results came out opposite. The
participants who read PH (M = 81, SD = 14) or EH (M = 74.4, SD = 22.2) exhibited higher
levels of comfort with presentation style than those who read ST (M = 64, SD = 21).
Discussion
The participants
liking of the presentation style was affected by different text
formats. The participants liked the paged hypertext more than the scrolling text as expected.
The liking scores for the expanding hypertext fell in between, and the results were suggestive,
but not conclusive.
One interesting finding was that the participants’ adventurousness exhibited an
interaction with the text formats on disorientation. Among those who were low in
adventurousness, the EH was considered most disorienting while the ST was the least
disorienting. Of the participants who were in the medium range, those who read the EH


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