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Effective Computer-mediated Communication Using Hypertext: Introducing Expanding Hypertext--Are They Adventurous?
Unformatted Document Text:  Effective Computer-mediated Communication Using Hypertext 25 reported the least disorientation while those who read the PH reported the most disorientation. Interestingly, for the participants who were highly adventurous, the ST was identified as the most disorienting or frustrating text format while the paged one was reported as the least disorienting. This might be because highly adventurous readers, exhibiting higher sensation needs, loose their attention quickly with a plain text presentation. However, it was not expected to find that those who were highly adventurous actually felt disorientated when they read the plain scrolling text. Further research is necessary to better substantiate this finding and to attempt an explanation of this phenomenon. The participants level of comfort with the presentation style was affected by the text formats regardless of their adventurous tendencies. In general, the participants who read paged hypertext reported the highest level of comfort with reading the articles while the participants who read the scrolling texts reported the least level of comfort. The participants who read expanding hypertext fell in between. As expected, the findings suggested that expanding hypertext can be used as an alternative for accommodating individuals’ different preferences and cognitive needs. However, since expanding hypertext is an innovative technology, many of the participants expressed unfamiliarity with it. This might have affected the present findings in that the participants unfamiliarity of the system might explain why some hypotheses pertaining to expanding hypertext ended up with near-significant results. The participants lack of experience with the expanding hypertext makes it difficult to compare with the more familiar ST and PH styles. Hypertext is assumed to provide selective attention and user control over his or her own communication materials. Many believe that selective attention determines which information is processed or ignored, thereby accelerating information processing by driving straight to the most needed aspects of the materials. It is worth examining selective

Authors: Lee, Moon.
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Effective Computer-mediated Communication Using Hypertext
25
reported the least disorientation while those who read the PH reported the most
disorientation. Interestingly, for the participants who were highly adventurous, the ST was
identified as the most disorienting or frustrating text format while the paged one was reported
as the least disorienting. This might be because highly adventurous readers, exhibiting higher
sensation needs, loose their attention quickly with a plain text presentation. However, it was
not expected to find that those who were highly adventurous actually felt disorientated when
they read the plain scrolling text. Further research is necessary to better substantiate this
finding and to attempt an explanation of this phenomenon.
The participants
level of comfort with the presentation style was affected by the
text formats regardless of their adventurous tendencies. In general, the participants who read
paged hypertext reported the highest level of comfort with reading the articles while the
participants who read the scrolling texts reported the least level of comfort. The participants
who read expanding hypertext fell in between.
As expected, the findings suggested that expanding hypertext can be used as an
alternative for accommodating individuals’ different preferences and cognitive needs.
However, since expanding hypertext is an innovative technology, many of the participants
expressed unfamiliarity with it. This might have affected the present findings in that the
participants
unfamiliarity of the system might explain why some hypotheses pertaining to
expanding hypertext ended up with near-significant results. The participants
lack of
experience with the expanding hypertext makes it difficult to compare with the more familiar
ST and PH styles.
Hypertext is assumed to provide selective attention and user control over his or her
own communication materials. Many believe that selective attention determines which
information is processed or ignored, thereby accelerating information processing by driving
straight to the most needed aspects of the materials. It is worth examining
selective


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