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Effective Computer-mediated Communication Using Hypertext: Introducing Expanding Hypertext--Are They Adventurous?
Unformatted Document Text:  Effective Computer-mediated Communication Using Hypertext 26 attention in terms of hypertext use more closely to evaluate its implications for the future. It is also suspected that the types of content may have an influence. It was noticed to a certain degree that the content of an article dictates the design of hypertext materials. The content of materials tends to contain logical breaking points that determine where hyperlinks can exist, pointing from excerpt to excerpt or between related documents. One example of this is the Introduction, Body, and Conclusion of a text. If this is the case, breaking the natural presentation order might cause disorientation. This study had several limitations that should be considered for interpretation of the results and suggestions of further studies. First of all, the findings should be interpreted in proper context as they apply to the real world. The manipulations of text formats are not necessarily as they would be found in the field in that the scrolling and paged text were supposed to simulate what was most commonly found in both computer application help systems and web pages. The links within these three documents lead directly to other excerpts of the same document as where those on the Internet, for example, might lead to entirely unrelated content. Second, the study setting, as anticipated in an experimental study, should be carefully re-addressed. For the purpose of this study, the participants were located in a computer lab and asked to try to explore all the links before they clicked the finished button. It was a naturalistic setting where an individual can stop exploring the given materials anytime. It might be interesting to investigate how an individual’s need for sensation, adventurousness, would affect his or her exploration of the system in a naturalistic setting. Understanding the characteristics of individuals within target audiences will help us design effective messages for getting their attention and for further information processing. Designing effective computer-mediated communication materials should be based on tailoring to these differences, and identifying them in the context of computer-mediated

Authors: Lee, Moon.
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Effective Computer-mediated Communication Using Hypertext
26
attention
in terms of hypertext use more closely to evaluate its implications for the future.
It is also suspected that the types of content may have an influence. It was noticed to a
certain degree that the content of an article dictates the design of hypertext materials. The
content of materials tends to contain logical breaking points that determine where hyperlinks
can exist, pointing from excerpt to excerpt or between related documents. One example of
this is the Introduction, Body, and Conclusion of a text. If this is the case, breaking the
natural presentation order might cause disorientation.
This study had several limitations that should be considered for interpretation of the
results and suggestions of further studies. First of all, the findings should be interpreted in
proper context as they apply to the real world. The manipulations of text formats are not
necessarily as they would be found in the field in that the scrolling and paged text were
supposed to simulate what was most commonly found in both computer application help
systems and web pages. The links within these three documents lead directly to other
excerpts of the same document as where those on the Internet, for example, might lead to
entirely unrelated content.
Second, the study setting, as anticipated in an experimental study, should be carefully
re-addressed. For the purpose of this study, the participants were located in a computer lab
and asked to try to explore all the links before they clicked the finished button. It was a
naturalistic setting where an individual can stop exploring the given materials anytime. It
might be interesting to investigate how an individual’s need for sensation, adventurousness,
would affect his or her exploration of the system in a naturalistic setting.
Understanding the characteristics of individuals within target audiences will help us
design effective messages for getting their attention and for further information processing.
Designing effective computer-mediated communication materials should be based on
tailoring to these differences, and identifying them in the context of computer-mediated


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