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Effective Computer-mediated Communication Using Hypertext: Introducing Expanding Hypertext--Are They Adventurous?
Unformatted Document Text:  Effective Computer-mediated Communication Using Hypertext 5 a type of sensation-seeking tendency, was suspected to influence their attitudes toward different text formats. If so, it is arguable that communication experience may be enhanced if materials are tailored based on individual needs for sensation such as presenting materials in their respectively favorable formats. In Particular, this exploratory study attempted to identify how a personal motivational characteristic, adventurousness, might influence individual users text format preference and how it might influence his/her feeling of disorientation and vise versa. The purpose of this study was to investigate how text formats affect a reader s preference, disorientation, and comfort based on his or her level of adventurousness. An experimental study (a post-test only group) was conducted to evaluate three variations of computer text formats. Two hundred one college students participated in this study. Literature Review Hypertext Systems for Effective Computer-mediated Communication Hypertext has much potential to be used to facilitate effective computer-mediated communication. One potential benefit of computer-mediated communication is the ability to present different content and formats of information based on individual users’ preferences and needs. It can also allow them to easily and quickly access specific information and extend the users' control, giving them the freedom to explore. Liu (1992) identified four major advantages of hypertext: nonlinearness, associativity, flexibility, and efficiency. By utilizing these advantages, many believe that hypertext holds much potential for the optimizing human communication experience. One example is hypertext’s ability to present information in various sensory modes by using textual, graphic, video, and audio media (Lin & Davidson, 1996). In turn, it gives users not only the opportunity to manipulate the order of presentation (Jonassen, 1989), but also the opportunity to modify the modality of information (i.e. visual versus auditory).

Authors: Lee, Moon.
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Effective Computer-mediated Communication Using Hypertext
5
a type of sensation-seeking tendency, was suspected to influence their attitudes toward
different text formats. If so, it is arguable that communication experience may be enhanced if
materials are tailored based on individual needs for sensation such as presenting materials in
their respectively favorable formats. In Particular, this exploratory study attempted to identify
how a personal motivational characteristic, adventurousness, might influence individual
users
text format preference and how it might influence his/her feeling of disorientation
and vise versa.
The purpose of this study was to investigate how text formats affect a reader
s
preference, disorientation, and comfort based on his or her level of adventurousness. An
experimental study (a post-test only group) was conducted to evaluate three variations of
computer text formats. Two hundred one college students participated in this study.
Literature Review
Hypertext Systems for Effective Computer-mediated Communication
Hypertext has much potential to be used to facilitate effective computer-mediated
communication. One potential benefit of computer-mediated communication is the ability to
present different content and formats of information based on individual users’ preferences
and needs. It can also allow them to easily and quickly access specific information and extend
the users' control, giving them the freedom to explore.
Liu (1992) identified four major advantages of hypertext: nonlinearness, associativity,
flexibility, and efficiency. By utilizing these advantages, many believe that hypertext holds
much potential for the optimizing human communication experience. One example is
hypertext’s ability to present information in various sensory modes by using textual, graphic,
video, and audio media (Lin & Davidson, 1996). In turn, it gives users not only the
opportunity to manipulate the order of presentation (Jonassen, 1989), but also the opportunity
to modify the modality of information (i.e. visual versus auditory).


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