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Effective Computer-mediated Communication Using Hypertext: Introducing Expanding Hypertext--Are They Adventurous?
Unformatted Document Text:  Effective Computer-mediated Communication Using Hypertext 9 of the content and lacking an overview of the material. Gray (1990) reported that some users experienced navigation problems such as not remembering what they had and had not read and being uncertain about where to find the information they needed. Also, McDonald and Stevenson (1996) noted similar findings. However, some argue that getting lost tends to help users apply more cognitive effort and in turn produce greater involvement. Individual Differences in Computer-mediated Communication The key to a more effective approach to advancing computer-mediated communication lies in the development of a deeper understanding of multi-dimensional aspects of human and computer interaction. Effective and flexible ways of tailoring communication materials and systems for individual needs and characteristics ought to be developed along with the technology. Due to advances in information technology, interest in the effects of individual differences has been increasing. The topic of individual differences has a diverse range of aspects, including cognitive abilities and style, personality, and other factors such as previous knowledge. Computer-mediated communication is influenced by both the characteristics of the individuals using it and the structural and interface design of the systems (MacGregor, 1999). Without understanding both ends, the development and utilization of this new technology will be limited. Unz and Hesse (1999) argued that one essential question for investigating hypertext is how users use the non-linearity of hypertext, such as their navigational patterns. Do individuals follow all links? Might they follow the same link twice, if it appears more than once in the same excerpt? Arguably, different text formats themselves also encourage users to follow a certain navigational pattern. It is essential to identify not only how an individual user navigates the text based on his or her own unique characteristics but also how certain text formats foster certain navigational patterns.

Authors: Lee, Moon.
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Effective Computer-mediated Communication Using Hypertext
9
of the content and lacking an overview of the material. Gray (1990) reported that some users
experienced navigation problems such as not remembering what they had and had not read
and being uncertain about where to find the information they needed. Also, McDonald and
Stevenson (1996) noted similar findings. However, some argue that getting lost tends to help
users apply more cognitive effort and in turn produce greater involvement.
Individual Differences in Computer-mediated Communication
The key to a more effective approach to advancing computer-mediated
communication lies in the development of a deeper understanding of multi-dimensional
aspects of human and computer interaction. Effective and flexible ways of tailoring
communication materials and systems for individual needs and characteristics ought to be
developed along with the technology. Due to advances in information technology, interest in
the effects of individual differences has been increasing. The topic of individual differences
has a diverse range of aspects, including cognitive abilities and style, personality, and other
factors such as previous knowledge.
Computer-mediated communication is influenced by both the characteristics of the
individuals using it and the structural and interface design of the systems (MacGregor, 1999).
Without understanding both ends, the development and utilization of this new technology
will be limited.
Unz and Hesse (1999) argued that one essential question for investigating hypertext is
how users use the non-linearity of hypertext, such as their navigational patterns. Do
individuals follow all links? Might they follow the same link twice, if it appears more than
once in the same excerpt? Arguably, different text formats themselves also encourage users to
follow a certain navigational pattern. It is essential to identify not only how an individual user
navigates the text based on his or her own unique characteristics but also how certain text
formats foster certain navigational patterns.


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