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Equal Trust: An Experiment Exploring the Impact of Interactivity and Sources on Individuals' Perceptions of Credibility for Online News Stories

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Abstract:

The purpose of this experiment was to investigate the influence of Web site interactivity (multimedia content) and source identification on people's on perceptions of credibility for an online news story. Findings indicated that these variables did not lead to changes in credibility perceptions. However, changes were observed when participants used multimedia content that was available in certain versions of the story. The influence was strongest in the case of perceived source vs. perceived message credibility, but both showed at least moderate effects. The implications of the findings are also discussed.

Most Common Document Word Stems:

sourc (136), interact (129), credibl (122), particip (74), stori (66), onlin (60), news (60), communic (56), use (50), research (50), content (47), perceiv (46), identif (41), peopl (40), messag (39), multimedia (37), studi (36), text (36), effect (36), media (35), web (31),

Author's Keywords:

interactivity, source, credibility
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Kiousis, Spiro. "Equal Trust: An Experiment Exploring the Impact of Interactivity and Sources on Individuals' Perceptions of Credibility for Online News Stories" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111670_index.html>

APA Citation:

Kiousis, S. , 2003-05-27 "Equal Trust: An Experiment Exploring the Impact of Interactivity and Sources on Individuals' Perceptions of Credibility for Online News Stories" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111670_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The purpose of this experiment was to investigate the influence of Web site interactivity (multimedia content) and source identification on people's on perceptions of credibility for an online news story. Findings indicated that these variables did not lead to changes in credibility perceptions. However, changes were observed when participants used multimedia content that was available in certain versions of the story. The influence was strongest in the case of perceived source vs. perceived message credibility, but both showed at least moderate effects. The implications of the findings are also discussed.

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Document Type: .PDF
Page count: 39
Word count: 7936
Text sample:
Equal Trust: An Experiment Exploring the Impact of Interactivity and Sources on Individuals’ Perceptions of Credibility for Online News Stories Abstract The purpose of this experiment was to investigate the influence of Web site interactivity (multimedia content) and source identification on people’s on perceptions of credibility for an online news story. Findings indicated that these variables did not lead to changes in credibility perceptions. However changes were observed when participants used multimedia content that was available in certain versions
communication in computer- mediated interaction’ Human Communication Research 19: 50-80. Webster’s Ninth New Collegiate Dictionary. (1989). Springfield Massachusetts: Meriam-Webster Inc. Wiener N. (1948). Cybernetics. New York: John Wiley. Williams F. R.E. Rice and E. Rogers. (1988). Research Methods and the New Media. New York: The Free Press. Wu G. (1999). ’Perceived interactivity and attitude toward Website’ paper presented at the 1999 annual conference of the American Academy of Advertising in Albuquerque New Mexico. Zucker L.G. (1986). Production of trust:


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