All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Equal Trust: An Experiment Exploring the Impact of Interactivity and Sources on Individuals' Perceptions of Credibility for Online News Stories
Unformatted Document Text:  12 establishing it. Thus, looking at source identification in this study sets the foundation for examining familiarity in future inquiries. In general, being able to attribute information to a specific source (as opposed to none at all) could be reasoned to reduce uncertainty and encourage respondents to have confidence in the information they receive from media messages. Applying this logic to the context of online news, when journalists in news stories are identified, users should find those stories more believable because they can attribute the information to a specific communicator. The following hypothesis is advanced from this rationale: H2: It is predicted that subjects viewing online stories with a journalist’s name placed in the byline will rate the stories and sources within the stories as more credible than those who do not. Method Overview & Participants The purpose of this study was to explore how variations in source identification and interactivity of an online news story influenced people’s perceptions of credibility. Accordingly, a 2 (source identification: identified source; unidentified source) x 3 (interactivity: text; text & pictures; text, pictures & video) between-subjects experimental design was employed to look at such relationships. Prior to conducting the main study, a pretest was completed to check the overall experimental and questionnaire design. A convenience sample of 121 subjects from a large Midwestern university participated in the main experiment during the 2001-2002 academic year. As incentive, all participants were entered into a $150 drawing, which was paid at the conclusion of the experiment.

Authors: Kiousis, Spiro.
first   previous   Page 14 of 39   next   last



background image
12
establishing it. Thus, looking at source identification in this study sets the foundation for
examining familiarity in future inquiries. In general, being able to attribute information
to a specific source (as opposed to none at all) could be reasoned to reduce uncertainty
and encourage respondents to have confidence in the information they receive from
media messages. Applying this logic to the context of online news, when journalists in
news stories are identified, users should find those stories more believable because they
can attribute the information to a specific communicator. The following hypothesis is
advanced from this rationale:
H2: It is predicted that subjects viewing online stories with a journalist’s name placed in
the byline will rate the stories and sources within the stories as more credible than those
who do not.
Method
Overview & Participants
The purpose of this study was to explore how variations in source identification and
interactivity of an online news story influenced people’s perceptions of credibility.
Accordingly, a 2 (source identification: identified source; unidentified source) x 3
(interactivity: text; text & pictures; text, pictures & video) between-subjects experimental
design was employed to look at such relationships. Prior to conducting the main study, a
pretest was completed to check the overall experimental and questionnaire design. A
convenience sample of 121 subjects from a large Midwestern university participated in
the main experiment during the 2001-2002 academic year. As incentive, all participants
were entered into a $150 drawing, which was paid at the conclusion of the experiment.


Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 14 of 39   next   last

©2012 All Academic, Inc.