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Equal Trust: An Experiment Exploring the Impact of Interactivity and Sources on Individuals' Perceptions of Credibility for Online News Stories
Unformatted Document Text:  18 the source identification and participation factors (F=3.49; p<.10). Tables 2 and 3 and Figures 1 and 2 display the means for the interaction effects. ________________ Table 2 About Here _________________ Table 3 About Here _________________ Figure 1 About Here _________________ Figure 2 About Here _________________ In addition to perceived source credibility, the data also suggested that the participation factor marginally influenced perceived message credibility. Table 4 summarizes the ANOVA model. ________________ Table 4 About Here ________________ In particular, a main effect (F=2.90; p<.10) for the participation factor was marginally significant. The group who used the picture gallery reported a mean of 24.34 on the perceived message credibility index, while the group that did not reported a mean of 22.55. An interaction between the interactivity and participation factors (F=3.62; p<.10) was also marginally significant. Table 5 and Figure 3 summarize the means for the suggested interaction effect between participation and interactivity.

Authors: Kiousis, Spiro.
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the source identification and participation factors (F=3.49; p<.10). Tables 2 and 3 and
Figures 1 and 2 display the means for the interaction effects.
________________
Table 2 About Here
_________________
Table 3 About Here
_________________
Figure 1 About Here
_________________
Figure 2 About Here
_________________
In addition to perceived source credibility, the data also suggested that the
participation factor marginally influenced perceived message credibility. Table 4
summarizes the ANOVA model.
________________
Table 4 About Here
________________
In particular, a main effect (F=2.90; p<.10) for the participation factor was marginally
significant. The group who used the picture gallery reported a mean of 24.34 on the
perceived message credibility index, while the group that did not reported a mean of
22.55. An interaction between the interactivity and participation factors (F=3.62; p<.10)
was also marginally significant. Table 5 and Figure 3 summarize the means for the
suggested interaction effect between participation and interactivity.


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