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Equal Trust: An Experiment Exploring the Impact of Interactivity and Sources on Individuals' Perceptions of Credibility for Online News Stories
Unformatted Document Text:  28 Table 4: Effects of Interactivity, Source Identification, and Participation on Perceived Story Credibility Source of Variation Sum of Squares DF F-Test Significance Interactivity 4.100 1 .203 .654 Source Visibility 7.132 1 .353 .554 Participation 58.630 1 2.903 .092 Interactivity x Source Visibility 34.246 1 1.696 .197 Interactivity x Participation 72.237 1 3.626 .061 Source Identification x Participation 34.648 1 1.716 .194 Interactivity x Source Identification x Participation 19.929 1 .987 .324 N=121

Authors: Kiousis, Spiro.
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28
Table 4: Effects of Interactivity, Source Identification, and Participation on Perceived
Story Credibility
Source of
Variation
Sum of Squares
DF
F-Test
Significance
Interactivity 4.100
1
.203
.654
Source Visibility
7.132
1
.353
.554
Participation 58.630
1
2.903
.092
Interactivity x
Source Visibility
34.246 1
1.696 .197
Interactivity x
Participation
72.237 1
3.626 .061
Source
Identification x
Participation
34.648 1
1.716 .194
Interactivity x
Source
Identification x
Participation
19.929 1
.987
.324
N=121


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