Feminist Consciousness and the
Production of a Contemporary Women’s Section
ABSTRACT
Once again in the history of U.S. newspapers a clear border was drawn around news
content meant for women when, during the late 1980s and throughout the 1990s, several
U.S. metropolitan daily newspaper editors reintroduced women’s pages to their readers.
This re-emergence of women’s sections is especially interesting within a feminist context
since it was during the late 1960s and early 1970s, during a particularly active period of
feminism, that newspapers first eliminated these gendered sections and started producing
lifestyle pages aimed at a general audience. While illuminating how a newspaper staff
conceptualizes and constructs a contemporary women’s section, this research
demonstrates how a feminist consciousness at times influences an editors work on the
section. Through interviews and observation at a Midwestern daily, the research,
however, also illustrates how an individual standpoint often becomes overshadowed by
organizational concerns and constraints.