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Feminist Consciousness and the Production of a Contemporary Women's Section
Unformatted Document Text:  Tracking number: ICA-12-11416 10 underlies the history of feminist organizing” (p. 1). I also considered feminism’s part in expanding notions of who women are and what they can do, particularly outside of the domestic sphere, as a way to recognize a feminist consciousness (Ryan, 1992). Finally, I looked to contemporary feminisms centering of diversity – the idea that women cannot be seen in monolithic terms and must be recognized for their differences (hooks, 1989). To identify whether my interview subjects thought about feminism during the production of Savvy, I looked for indications of feminist ideological perspectives in our interviews and conversations. Along with looking for ways in which the specific terms “feminism,” “feminist,” and “women’s movement” were used, I looked for verbal cues that might indicate a feminist consciousness. These included discussion of women’s expanded roles outside the domestic sphere, including in political, economic and social realms; concepts related to the empowerment of women; and an awareness of women’s diversity. However, it was through the context of our conversations that I determined whether these cues simply indicated an awareness of contemporary women’s roles in society or an awareness of the complex history and context within which women fill these roles. Introducing Savvy to women and women to advertisers The Capital Times takes a thematic approach in its features pages. Each of the six days of publication are devoted to a specific topic – food and health, travel, entertainment, faith, ethics and values, and women. 10 In each of these sections, readers find comics, advice columns, the TV guide and entertainment reviews. The women’s section – Savvy – hits the news stands each Thursday. Along with the standing copy mentioned above, the section offers one or two front-page features, an inside feature

Authors: Harp, Dustin.
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Tracking number: ICA-12-11416
10
underlies the history of feminist organizing” (p. 1). I also considered feminism’s part in
expanding notions of who women are and what they can do, particularly outside of the
domestic sphere, as a way to recognize a feminist consciousness (Ryan, 1992). Finally, I
looked to contemporary feminisms centering of diversity – the idea that women cannot be
seen in monolithic terms and must be recognized for their differences (hooks, 1989). To
identify whether my interview subjects thought about feminism during the production of
Savvy, I looked for indications of feminist ideological perspectives in our interviews and
conversations. Along with looking for ways in which the specific terms “feminism,”
“feminist,” and “women’s movement” were used, I looked for verbal cues that might
indicate a feminist consciousness. These included discussion of women’s expanded roles
outside the domestic sphere, including in political, economic and social realms; concepts
related to the empowerment of women; and an awareness of women’s diversity.
However, it was through the context of our conversations that I determined whether these
cues simply indicated an awareness of contemporary women’s roles in society or an
awareness of the complex history and context within which women fill these roles.
Introducing Savvy to women and women to advertisers
The Capital Times takes a thematic approach in its features pages. Each of the six
days of publication are devoted to a specific topic – food and health, travel,
entertainment, faith, ethics and values, and women.
10
In each of these sections, readers
find comics, advice columns, the TV guide and entertainment reviews. The women’s
section – Savvy – hits the news stands each Thursday. Along with the standing copy
mentioned above, the section offers one or two front-page features, an inside feature


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