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Feminist Consciousness and the Production of a Contemporary Women's Section
Unformatted Document Text:  Tracking number: ICA-12-11416 12 years, also acknowledges this as the main reason behind the reintroduction of a women’s section. During several of my interviews I was told that it was Frink who had wanted to add a women’s section to the paper. When asked if starting a women’s section had been a goal, he first launched into a long discussion about how newspapers have lost women readers by ignoring them. Frink, who received a journalism degree from the University of Texas at Austin, talked about newspapers and women readers with sophistication – it was clear by his extensive and detailed answer that he had considered the topic beyond the level of simple marketing. He explained that during the course of his career, I saw a lot of research and went to a lot of meetings, and I guess it struck a chord with me that newspapers are generally edited – and this has not been absolutely true for a long time, but still, even as the ’60s and ’70s changed a lot of attitudes in America, newspapers still look a lot like they had before the ’60s, which were edited for, [and] by white males. Explaining that the research he saw “struck a chord,” Frink wanted to move away from the all “white male” paper. Still throughout his discussion about providing women readers with relevant content, Frink often went back to the market value of such a move. Finally, he explained, “I hope it wasn’t crass, but I made a remark earlier about what’s right and what’s marketable. My job is to help find what’s marketable. If it happens to be right, that’s cool.” In other words, Frink made it clear that the bottom line for introducing Savvy was financial.

Authors: Harp, Dustin.
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Tracking number: ICA-12-11416
12
years, also acknowledges this as the main reason behind the reintroduction of a women’s
section. During several of my interviews I was told that it was Frink who had wanted to
add a women’s section to the paper. When asked if starting a women’s section had been a
goal, he first launched into a long discussion about how newspapers have lost women
readers by ignoring them. Frink, who received a journalism degree from the University of
Texas at Austin, talked about newspapers and women readers with sophistication – it was
clear by his extensive and detailed answer that he had considered the topic beyond the
level of simple marketing. He explained that during the course of his career,
I saw a lot of research and went to a lot of meetings, and I guess it struck a chord
with me that newspapers are generally edited – and this has not been absolutely
true for a long time, but still, even as the ’60s and ’70s changed a lot of attitudes
in America, newspapers still look a lot like they had before the ’60s, which were
edited for, [and] by white males.
Explaining that the research he saw “struck a chord,” Frink wanted to move away from
the all “white male” paper. Still throughout his discussion about providing women
readers with relevant content, Frink often went back to the market value of such a move.
Finally, he explained, “I hope it wasn’t crass, but I made a remark earlier about what’s
right and what’s marketable. My job is to help find what’s marketable. If it happens to be
right, that’s cool.” In other words, Frink made it clear that the bottom line for introducing
Savvy was financial.


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