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Feminist Consciousness and the Production of a Contemporary Women's Section
Unformatted Document Text:  Tracking number: ICA-12-11416 8 not only offer people a way in which to make sense of their world, but also includes how these frames translate into action – and, in this context, influence news practice. A number of studies investigate the presence of ideologies in the production and content of mass media, but fewer focus specifically on news and those that do are typically concerned with content. 7 Shoemaker and Reese (1991), in their discussion of influences on news content, explain that ideology represents “a societal level phenomenon” (p. 222). But, the authors explain ideologies alone do not influence content and production of news. Starting at the macro level and moving inward, the authors point to five spheres of influence, each nestled within the other. These levels, moving from the outside inward, are: ideological, extramedia, organizational, media routines and individual. The authors explain that the ideological level of influence constitutes a “total structure, as opposed to a system of individual attitudes and values” (p. 223). Influences outside of the media, what the authors call “extramedia,” include sources of information, revenue sources, other social institutions, the economic environment and technology (p. 175). Examples of organizational influences include: how specific organizations “hire, fire, and promote workers and pay their salaries” and their specific “internal structure, goals, technology, and markets” (p. 139). Media routines are described as “those patterned, routinized, repeated practices and forms that media workers use to do their jobs” (Shoemaker & Reese, 1991, p. 105). Individual influences include the communicators’ characteristics, personal backgrounds and experiences. While this study of contemporary women’s sections specifically focuses on ideological influences, it maintains a consideration of the many levels of influence and newsroom conditions that affect news work. This study builds on the previous literature, offering a way to interpret the social world of the news

Authors: Harp, Dustin.
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Tracking number: ICA-12-11416
8
not only offer people a way in which to make sense of their world, but also includes how
these frames translate into action – and, in this context, influence news practice. A
number of studies investigate the presence of ideologies in the production and content of
mass media, but fewer focus specifically on news and those that do are typically
concerned with content.
7
Shoemaker and Reese (1991), in their discussion of influences
on news content, explain that ideology represents “a societal level phenomenon” (p. 222).
But, the authors explain ideologies alone do not influence content and production of
news. Starting at the macro level and moving inward, the authors point to five spheres of
influence, each nestled within the other. These levels, moving from the outside inward,
are: ideological, extramedia, organizational, media routines and individual. The authors
explain that the ideological level of influence constitutes a “total structure, as opposed to
a system of individual attitudes and values” (p. 223). Influences outside of the media,
what the authors call “extramedia,” include sources of information, revenue sources,
other social institutions, the economic environment and technology (p. 175). Examples of
organizational influences include: how specific organizations “hire, fire, and promote
workers and pay their salaries” and their specific “internal structure, goals, technology,
and markets” (p. 139). Media routines are described as “those patterned, routinized,
repeated practices and forms that media workers use to do their jobs” (Shoemaker &
Reese, 1991, p. 105). Individual influences include the communicators’ characteristics,
personal backgrounds and experiences. While this study of contemporary women’s
sections specifically focuses on ideological influences, it maintains a consideration of the
many levels of influence and newsroom conditions that affect news work. This study
builds on the previous literature, offering a way to interpret the social world of the news


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