All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Violent Media Content: A Cross-Media, Longitundinal Analysis
Unformatted Document Text:  15 against people = .92, physical violence against objects = .94; justified violence, rewarded violence, graphic violence, realism, weapons, violence with humor, violence lacking consequences, attractive perpetrators, attractive victims, antiviolent themes = .86). Sampling For each medium, the basic design was to examine as much of the content that was published or broadcast between 1979 and 1999 as was possible to access through available channels. For primetime television content, we approximated the method established and tested for reliability by Clark and Blankenburg (1972), analysis of TV Guide synopses of programs. Three days within one week in October and three days within one week in April were selected at random in order to have one data collection point in the fall viewing season and one in the spring. TV Guide synopses of programs airing on ABC, CBS, and NBC were examined for those two time periods alternating every other year for the networks in the years 1979 to 1999 (e.g., ABC in 1979, CBS in 1980, NBC in 1981). This resulted in 21 years of content examined for six days per year for the three networks, for a total of 126 days. TV Guide synopses of programs airing on Fox were examined every other year from the year of its inception, 1986, to 1999. This resulted in seven years of content examined for six days per year for this one network, for a total of 42 days. Two TV Guides were missing from the twenty-year period (October, 1993 and October, 1996), therefore these data points are missing from the sample. Thus, the overall sample consisted of 162 days of primetime television content. The synopses of all programs airing between 8 and 11 p.m. Eastern Standard Time on the days selected were coded. Therefore, the unit of analysis was the synopsis of the programs in the TV Guide, and there was an average of 4.5 synopses per day examined (for the programs

Authors: Scharrer, Erica.
first   previous   Page 15 of 46   next   last



background image
15
against people = .92, physical violence against objects = .94; justified violence, rewarded
violence, graphic violence, realism, weapons, violence with humor, violence lacking
consequences, attractive perpetrators, attractive victims, antiviolent themes = .86).
Sampling
For each medium, the basic design was to examine as much of the content that
was published or broadcast between 1979 and 1999 as was possible to access through
available channels. For primetime television content, we approximated the method
established and tested for reliability by Clark and Blankenburg (1972), analysis of TV
Guide synopses of programs. Three days within one week in October and three days
within one week in April were selected at random in order to have one data collection
point in the fall viewing season and one in the spring. TV Guide synopses of programs
airing on ABC, CBS, and NBC were examined for those two time periods alternating
every other year for the networks in the years 1979 to 1999 (e.g., ABC in 1979, CBS in
1980, NBC in 1981). This resulted in 21 years of content examined for six days per year
for the three networks, for a total of 126 days. TV Guide synopses of programs airing on
Fox were examined every other year from the year of its inception, 1986, to 1999. This
resulted in seven years of content examined for six days per year for this one network, for
a total of 42 days. Two TV Guides were missing from the twenty-year period (October,
1993 and October, 1996), therefore these data points are missing from the sample. Thus,
the overall sample consisted of 162 days of primetime television content. The synopses of
all programs airing between 8 and 11 p.m. Eastern Standard Time on the days selected
were coded. Therefore, the unit of analysis was the synopsis of the programs in the TV
Guide, and there was an average of 4.5 synopses per day examined (for the programs


Convention
Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 15 of 46   next   last

©2012 All Academic, Inc.