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Violent Media Content: A Cross-Media, Longitundinal Analysis
Unformatted Document Text:  18 ABC from 1992 to 1999, for NBC from 1997 to 1999, and for Fox from 1998 to 1999. Because television news items are far shorter than newspaper or newsmagazine news items, five dates were randomly selected for each channel for each year rather than the two dates selected for print. All of the items included in the newscasts as listed by Lexis Nexis were examined on each date for each channel for each year available for acts of violence. The sample consisted of 165 days of television news content. On each day, Lexis Nexis listed an average of 6.47 stories. Therefore, the ultimate sample size was 1068 television news stories examined (165 days X 6.47 stories per day). Results Descriptive Statistics The large and varied sample size allows for some interesting and rarely reported descriptive statistics. We begin with a medium by medium comparison. First, of the 729 synopses of primetime television programs read in TV Guides, a total of 345 synopses contained at least one violent theme, 47.3%. Synopses of NBC programs contained 95 violent themes (or 27.5% of the total violent themes in primetime television synopses), ABC 92 violent themes (26.7%), and CBS 89 (25.8%). Synopses of Fox primetime programs contained the fewest violent themes, 69 instances or 19.7% of the total violent themes in primetime television synopses. However, this frequency is affected by the shorter time frame used in the analysis of Fox compared to the three original networks (24 fewer days sampled). 2 Fridays (with 19.3% of the total number of violent themes), Mondays (16.4%), and Tuesdays (19.0%) were the days of the week on which most violent themes in primetime television programs aired. Interestingly, the later the time slot of the program,

Authors: Scharrer, Erica.
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18
ABC from 1992 to 1999, for NBC from 1997 to 1999, and for Fox from 1998 to 1999.
Because television news items are far shorter than newspaper or newsmagazine news
items, five dates were randomly selected for each channel for each year rather than the
two dates selected for print. All of the items included in the newscasts as listed by Lexis
Nexis were examined on each date for each channel for each year available for acts of
violence. The sample consisted of 165 days of television news content. On each day,
Lexis Nexis listed an average of 6.47 stories. Therefore, the ultimate sample size was
1068 television news stories examined (165 days X 6.47 stories per day).
Results
Descriptive Statistics
The large and varied sample size allows for some interesting and rarely reported
descriptive statistics. We begin with a medium by medium comparison. First, of the 729
synopses of primetime television programs read in TV Guides, a total of 345 synopses
contained at least one violent theme, 47.3%. Synopses of NBC programs contained 95
violent themes (or 27.5% of the total violent themes in primetime television synopses),
ABC 92 violent themes (26.7%), and CBS 89 (25.8%). Synopses of Fox primetime
programs contained the fewest violent themes, 69 instances or 19.7% of the total violent
themes in primetime television synopses. However, this frequency is affected by the
shorter time frame used in the analysis of Fox compared to the three original networks
(24 fewer days sampled).
2
Fridays (with 19.3% of the total number of violent themes), Mondays (16.4%),
and Tuesdays (19.0%) were the days of the week on which most violent themes in
primetime television programs aired. Interestingly, the later the time slot of the program,


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