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Violent Media Content: A Cross-Media, Longitundinal Analysis
Unformatted Document Text:  23 time (62.5%), over one-third (35.2%) of the acts were associated with a discussion of punishments. The vast majority of acts were not associated with humor (84.8%) and were rated as “not applicable” to questions of degree of pain or harm presented (73.8%) or degree of regret or remorse expressed (73.7%). However, coders determined that in about one in every five acts (22.3%), there was a realistic level of pain or harm presented, and in a similar number (23.3%), there was no indication of regret or remorse felt by the perpetrator. Perpetrators were decidedly un-likeable 30.5% of the time and victims were decidedly likeable 31.9% of the time. The most common weapons used in the physical acts of violence in newsmagazines were guns (25.1%), the body itself (13.1%) and bombs (12.5%). As in newspapers, an additional, considerably smaller, number of instances of verbal violence against people per newsmagazine story with violence was found as well, .59, as well as 1.24 acts of physical violence against objects. A breakdown of the contextual factors pertaining to those instances of violence is located in Table 1. Of the 1068 stories in television newscasts sampled, 227 stories contained violence, 21.25%. CBS news and CNN accounted for about 30% each of the total numbers of stories with violence (30.8% and 30.4%, respectively), with ABC news close behind at 24.7%. NBC news stories accounted for 8.4% of the total number of violent stories and Fox news contributed an additional 5.7%. These discrepancies by network, however, are based in large part on the sampling procedure that resulted. 4 The television news stories in which violent instances appeared were, on average, 123 words in length. The television newscasts in the sample that did contain violence had an average of 11.82 physical acts of violence against people per newscast (see Table 1).

Authors: Scharrer, Erica.
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23
time (62.5%), over one-third (35.2%) of the acts were associated with a discussion of
punishments. The vast majority of acts were not associated with humor (84.8%) and were
rated as “not applicable” to questions of degree of pain or harm presented (73.8%) or
degree of regret or remorse expressed (73.7%). However, coders determined that in about
one in every five acts (22.3%), there was a realistic level of pain or harm presented, and
in a similar number (23.3%), there was no indication of regret or remorse felt by the
perpetrator. Perpetrators were decidedly un-likeable 30.5% of the time and victims were
decidedly likeable 31.9% of the time. The most common weapons used in the physical
acts of violence in newsmagazines were guns (25.1%), the body itself (13.1%) and bombs
(12.5%).
As in newspapers, an additional, considerably smaller, number of instances of
verbal violence against people per newsmagazine story with violence was found as well,
.59, as well as 1.24 acts of physical violence against objects. A breakdown of the
contextual factors pertaining to those instances of violence is located in Table 1.
Of the 1068 stories in television newscasts sampled, 227 stories contained
violence, 21.25%. CBS news and CNN accounted for about 30% each of the total
numbers of stories with violence (30.8% and 30.4%, respectively), with ABC news close
behind at 24.7%. NBC news stories accounted for 8.4% of the total number of violent
stories and Fox news contributed an additional 5.7%. These discrepancies by network,
however, are based in large part on the sampling procedure that resulted.
4
The television news stories in which violent instances appeared were, on average,
123 words in length. The television newscasts in the sample that did contain violence had
an average of 11.82 physical acts of violence against people per newscast (see Table 1).


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