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Violent Media Content: A Cross-Media, Longitundinal Analysis
Unformatted Document Text:  45 Appendix A. Severity- 1 = The violent act was not severe at all; any harm was minimal and was done to objects; 2 = not very severe; if harm was done to people, the consequences of pain and harm were relatively minor; 3 = somewhat severe; somewhere in the middle; 4 =rather severe; people were harmed but usually not fatally; injuries were serious but not lethal; 5 = severe = people were killed. Graphicness- 1 = The violence was not graphic at all; no blood or gore shown; 2 = not very graphic; a minimal, small amount of blood or gore shown; 3 = somewhat graphic; somewhere in the middle; 4 = rather graphic; a lot of blood and gore shown, but it wasnot overly disturbing, atypical, appalling; 5 = very graphic; blood and gore were shown extensively and the depiction was gross,shocking, disturbing. Rewarded or punished violence- 1 = Violence was rewarded in the plot or story line; e.g., with praise, gifts, honor, medals, love of others received; 2 = violence was punished in the plot or story line; e.g., with jail sentence, loss of something valued such aslove/approval of others or objects; 3 = neither rewarded nor punished. Justified violence- 1 = Yes, perpetrator believed there was a good reason for executing a violent act, felt justified, e.g., right over wrong, good over evil, self-defense, revenge, saving others; 2 = No, perpetrator did NOT have a good reason; was evil, bad, didsenseless, random acts of violence. Humorous violence- 1 = Violence was combined with humor in some way (e.g., plot made it seem funny, laugh track was heard or characters laughed or the perp said something funny while being violent or just after; 2 = violence was not combined withhumor in any way. Pain/harm cues- 1 = Characters who were being victimized by violence seemed to be experiencing a realistic amount of pain or harm; 2 = victims seemed to experience some pain or harm, but a minimal amount; 3 = victims did not seem to experience any pain orharm. Regret/remorse/guilt by perpetrators- 1 = Perpetrators appeared to feel a great deal of regret, remorse, or guilt for being violent; 2 = Perpetrators appeared to feel some regret, remorse, or guilt for being violent; 3 = Perpetrators did not appear to feelregretful, guilty, or sorry for what they had done. Degree of like-ability of perpetrators - 1 = A likeable character or “good guy” was the perpetrator of the act of violence, typically the main, recurring characters who fight for law and order rather than against; 2 = An un-likeable character or “bad guy” wasthe perpetrator, typically someone working against law and order; 3 = A character that was neither a “good guy” nor a “bad guy” wasthe perpetrator. Degree of like-ability of victims- 1 = The person who was being victimized by the act of violence was a likeable OR main OR recurring character. The victim was appealing or attractive; 2 = The person who was being victimized by this act of violence was NOTa likeable or main or recurring character, or was unappealing and unattractive; 3 = The victim was neither a likeable nor an un-likeablecharacter.

Authors: Scharrer, Erica.
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45
Appendix A.
Severity- 1 = The violent act was not severe at all; any harm was minimal and was done to objects; 2 = not very severe; if harm
was done to people, the consequences of pain and harm were relatively minor; 3 = somewhat severe; somewhere in the middle; 4 =
rather severe; people were harmed but usually not fatally; injuries were serious but not lethal; 5 = severe = people were killed.
Graphicness- 1 = The violence was not graphic at all; no blood or gore shown; 2 = not very graphic; a minimal, small amount
of blood or gore shown; 3 = somewhat graphic; somewhere in the middle; 4 = rather graphic; a lot of blood and gore shown, but it was
not overly disturbing, atypical, appalling; 5 = very graphic; blood and gore were shown extensively and the depiction was gross,
shocking, disturbing.
Rewarded or punished violence- 1 = Violence was rewarded in the plot or story line; e.g., with praise, gifts, honor, medals,
love of others received; 2 = violence was punished in the plot or story line; e.g., with jail sentence, loss of something valued such as
love/approval of others or objects; 3 = neither rewarded nor punished.
Justified violence- 1 = Yes, perpetrator believed there was a good reason for executing a violent act, felt justified, e.g., right
over wrong, good over evil, self-defense, revenge, saving others; 2 = No, perpetrator did NOT have a good reason; was evil, bad, did
senseless, random acts of violence.
Humorous violence- 1 = Violence was combined with humor in some way (e.g., plot made it seem funny, laugh track was
heard or characters laughed or the perp said something funny while being violent or just after; 2 = violence was not combined with
humor in any way.
Pain/harm cues- 1 = Characters who were being victimized by violence seemed to be experiencing a realistic amount of pain or
harm; 2 = victims seemed to experience some pain or harm, but a minimal amount; 3 = victims did not seem to experience any pain or
harm.
Regret/remorse/guilt by perpetrators- 1 = Perpetrators appeared to feel a great deal of regret, remorse, or guilt for being
violent; 2 = Perpetrators appeared to feel some regret, remorse, or guilt for being violent; 3 = Perpetrators did not appear to feel
regretful, guilty, or sorry for what they had done.
Degree of like-ability of perpetrators - 1 = A likeable character or “good guy” was the perpetrator of the act of violence,
typically the main, recurring characters who fight for law and order rather than against; 2 = An un-likeable character or “bad guy” was
the perpetrator, typically someone working against law and order; 3 = A character that was neither a “good guy” nor a “bad guy” was
the perpetrator.
Degree of like-ability of victims- 1 = The person who was being victimized by the act of violence was a likeable OR main OR
recurring character. The victim was appealing or attractive; 2 = The person who was being victimized by this act of violence was NOT
a likeable or main or recurring character, or was unappealing and unattractive; 3 = The victim was neither a likeable nor an un-likeable
character.


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