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An Integrative Model of Entertainment-Education Processes and Outcomes
Unformatted Document Text:  EE theory, 29 Figure 1.1: E-E Model Attraction toProgram PeripheralProcessing Heuristic/CultivationEffects NoEffect SystematicProcessing--Absorption UnintendedReactions toCharacters NoEffect AnticipatedReactions toCharacters Self-Efficacy No Self-Efficacy BehaviorChange NoEffect AttitudeChange AttitudeChange

Authors: Wilkin, Holley. and Fernandes, Sangeeta.
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EE theory, 29
Figure 1.1: E-E Model
Attraction to
Program
Peripheral
Processing
Heuristic/
Cultivation
Effects
No
Effect
Systematic
Processing
--Absorption
Unintended
Reactions to
Characters
No
Effect
Anticipated
Reactions to
Characters
Self-
Efficacy
No Self-
Efficacy
Behavior
Change
No
Effect
Attitude
Change
Attitude
Change


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