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An Integrative Model of Entertainment-Education Processes and Outcomes
Unformatted Document Text:  EE theory, 4 influence what programs we are attracted to, we also choose different programs to help manage our moods . These factors affect how we become aroused by entertainment programs. The vicarious participation in the experience presented in an entertainment sequence allows for learning to take place, since the anxiety of actually experiencing the situation or stressor is reduced or diminished. In constructing a successful E-E program, the age, gender, and culture of the target audience must be kept in mind in order, first, to be sure that the target audience is being successfully reached and, second, to avoid offending the audience by presenting material that may be inappropriate or offensive. We are attracted to different programming depending on our age and gender. Studies have shown that situation comedies are attractive to children beginning elementary school (Huston, Wright, Marquis, & Green, 1999), whereas in late elementary school children are more attracted to dramas (Cantor & Nathanson, 1996). There is also evidence that girls tend to watch shows portraying relationships and sexual content (Greenberg, Linsangang, & Soderman, 1993), while boys tend to prefer action and violence in programs (van der Voort, 1986). Therefore both age and gender of the target audience need to be considered when choosing the type of program to include E-E messages in so that it will best attract the target group. Programming preferences between children and teenagers seem to cross cultural boundaries. There are few differences in preferences that cannot be accounted for by age or gender or what they value (Garitaonandia, Juaristi, & Oleaga, 2001). However, it is important to note now that just because there seems to be universal aspects of programming that attract people based on age and gender, this does not mean that an E-E program that is successful for one culture will be successful in other cultures. Adapting the program to the specific culture is

Authors: Wilkin, Holley. and Fernandes, Sangeeta.
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background image
EE theory,
4
influence what programs we are attracted to, we also choose different programs to help manage
our moods
.
These factors affect how we become aroused by entertainment programs. The
vicarious participation in the experience presented in an entertainment sequence allows for
learning to take place, since the anxiety of actually experiencing the situation or stressor is
reduced or diminished.
In constructing a successful E-E program, the age, gender, and culture of the target
audience must be kept in mind in order, first, to be sure that the target audience is being
successfully reached and, second, to avoid offending the audience by presenting material that
may be inappropriate or offensive. We are attracted to different programming depending on our
age and gender. Studies have shown that situation comedies are attractive to children beginning
elementary school (Huston, Wright, Marquis, & Green, 1999), whereas in late elementary school
children are more attracted to dramas (Cantor & Nathanson, 1996). There is also evidence that
girls tend to watch shows portraying relationships and sexual content (Greenberg, Linsangang, &
Soderman, 1993), while boys tend to prefer action and violence in programs (van der Voort,
1986). Therefore both age and gender of the target audience need to be considered when
choosing the type of program to include E-E messages in so that it will best attract the target
group.
Programming preferences between children and teenagers seem to cross cultural
boundaries. There are few differences in preferences that cannot be accounted for by age or
gender or what they value (Garitaonandia, Juaristi, & Oleaga, 2001). However, it is important to
note now that just because there seems to be universal aspects of programming that attract people
based on age and gender, this does not mean that an E-E program that is successful for one
culture will be successful in other cultures. Adapting the program to the specific culture is


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