Media in Bosnia, 2
(OSRP), and the International Exchanges of Scholars Board (IREX) for their support of the
research.
Media Credibility in Bosnia:
A Longitudinal Analysis of Public Opinion
Abstract
This article examines public opinion about the media sector in Bosnia-Herzegovina. Since
the signing of the Dayton Peace Accord in late 1995, the international community has
donated millions of dollars to foster free and fair media. This research explores the media
transition in Bosnia through a 4-year longitudinal study. The research design measured
public opinion (n = 1689) about the media realism, source importance and source credibility
in the two major media centers: Banja Luka and Sarajevo. The findings suggest that some
independent media outlets are emerging as more important and credible sources of
information than the politically motivated media. However, at the same time, politically
motivated media outlets are still considered important and credible information sources.
Convention