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Bonjour à l’euro! An agenda-setting study of attitudes towards the new currency in France
Unformatted Document Text:  Bonjour à l’euro! 12 together with the November 24 th issue. Other supplements were not included in the analysis. From the selected newspapers, articles were chosen that actually referred to the euro, the socioeconomic impact of the introduction of the euro in the country or the changes that will occur after January 1, 2002, due to the introduction of the new currency. For example, the November 23 rd supplement of Le Monde included both an article on what the new euro coins and notes look like and another on how likely the French are to accommodate quickly to the new prices in euros. Articles that only mentioned an amount in euros without actually referring to the currency or to the introduction of the new currency were excluded. Articles that dealt with the enlargement of the EU in the future and the conditions posed for countries to adhere were also excluded. A total of 72 articles were selected from the seven issues of Le Monde. Coders and Training Two coders conducted the analysis. One coded Wednesdays, Fridays, and Sundays, the other Tuesdays, Thursdays, and Saturdays. One issue and the Le Monde/L’Euro supplement published on November 23 rd were coded by both coders, accounting for more than 10 percent of the number of articles. The intercoder reliability was established with a Scott’s Pi of .81. Both coders understand French. Coding Instrument The unit of analysis for this study was the paragraph. The articles included paragraphs that were either for or against the euro, or that considered that the effects of the introduction of the euro would be either positive or negative. At the end, the articles drew conclusions and supported one of the sides. However, the authors considered that

Authors: Micu, Anca Cristina. and Geana, Mugur.
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Bonjour à l’euro!
12
together with the November 24
th
issue. Other supplements were not included in the
analysis.
From the selected newspapers, articles were chosen that actually referred to the
euro, the socioeconomic impact of the introduction of the euro in the country or the
changes that will occur after January 1, 2002, due to the introduction of the new currency.
For example, the November 23
rd
supplement of Le Monde included both an article on
what the new euro coins and notes look like and another on how likely the French are to
accommodate quickly to the new prices in euros. Articles that only mentioned an amount
in euros without actually referring to the currency or to the introduction of the new
currency were excluded. Articles that dealt with the enlargement of the EU in the future
and the conditions posed for countries to adhere were also excluded. A total of 72 articles
were selected from the seven issues of Le Monde.
Coders and Training
Two coders conducted the analysis. One coded Wednesdays, Fridays, and
Sundays, the other Tuesdays, Thursdays, and Saturdays. One issue and the Le
Monde/L’Euro supplement published on November 23
rd
were coded by both coders,
accounting for more than 10 percent of the number of articles. The intercoder reliability
was established with a Scott’s Pi of .81. Both coders understand French.
Coding Instrument
The unit of analysis for this study was the paragraph. The articles included
paragraphs that were either for or against the euro, or that considered that the effects of
the introduction of the euro would be either positive or negative. At the end, the articles
drew conclusions and supported one of the sides. However, the authors considered that


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