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Bonjour leuro! An agenda-setting study of attitudes towards the new currency in France
Unformatted Document Text:  Bonjour à l’euro! 13 all mentioned opinions influence the public. Therefore, the paragraph was chosen as a unit of analysis. Paragraphs from chosen articles that were not relevant to the sought topics were excluded. 453 paragraphs were analyzed of which 298 were found representative. All advertising was excluded from the analysis. However, photos and images that related to the chosen articles were analyzed and coded as paragraph number zero of the article in case they were relevant (e.g. Photos of the new coins and notes, caricatures on using the new currency). The attributes of the euro introduction were divided into three groups: 1. Substantive – attributes that relate to the physical characteristics and actual use of euro coins and notes 2. Affective – perceived attributes of the euro, with two subgroups: National - attributes relating mainly to national implications Eurozone – attributes relating mainly to implications in all 12 countries that make up the Eurozone. The six attributes included in the substantive category are: coin recognition, note recognition, familiarity from use at the bank (the euro was introduced for bank accounts in 2001), familiarity from Public Service invoices (the euro was introduced for Public Service invoices from 2001), familiarity from double price displays, habituation (whether people count in euro more often when making purchases). The ten attributes included in the national category are: perceived level of information about the euro, perceived influence of the introduction of the euro on prices, perceived quality of the transition to the euro in their country, perceived conservationism

Authors: Micu, Anca Cristina. and Geana, Mugur.
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Bonjour à l’euro!
13
all mentioned opinions influence the public. Therefore, the paragraph was chosen as a
unit of analysis. Paragraphs from chosen articles that were not relevant to the sought
topics were excluded. 453 paragraphs were analyzed of which 298 were found
representative.
All advertising was excluded from the analysis. However, photos and images that
related to the chosen articles were analyzed and coded as paragraph number zero of the
article in case they were relevant (e.g. Photos of the new coins and notes, caricatures on
using the new currency).
The attributes of the euro introduction were divided into three groups:
1. Substantive – attributes that relate to the physical characteristics and actual use of
euro coins and notes
2. Affective – perceived attributes of the euro, with two subgroups:
National - attributes relating mainly to national implications
Eurozone – attributes relating mainly to implications in all 12
countries that make up the Eurozone.
The six attributes included in the substantive category are: coin recognition, note
recognition, familiarity from use at the bank (the euro was introduced for bank accounts
in 2001), familiarity from Public Service invoices (the euro was introduced for Public
Service invoices from 2001), familiarity from double price displays, habituation (whether
people count in euro more often when making purchases).
The ten attributes included in the national category are: perceived level of
information about the euro, perceived influence of the introduction of the euro on prices,
perceived quality of the transition to the euro in their country, perceived conservationism


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