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Bonjour leuro! An agenda-setting study of attitudes towards the new currency in France
Unformatted Document Text:  Bonjour à l’euro! 15 that the unique currency could represent a ‘first step towards political consensus at European level’... ” 30 Analysis Spearman’s rho was computed using SPSS to examine the correlations between the public and the media agenda on the topic of the euro. Specifically, correlation coefficients were computed once for the ranking of all the attributes and then separately for the rankings of the substantive group, the affective group, and the national and Eurozone subgroups of attributes. The correlation coefficients show whether the media agenda and the public agenda are significantly correlated together and also in regards to each of the three categories of attributes. Conclusions can be drawn on whether the public is affected by the media only when reading about the features of the new currency, or when reading about national or European implications. A lack of correlation in any of the categories would suggest that there are other stronger reasons for the public’s view on the euro than what the newspaper is printing on the topic. The correlation between the French media agenda and the Eurozone public opinion was also computed. This correlation, if significant, shows whether the Eurozone public opinion is consistent with the French public opinion. Two possible explanations for this correlation being significant are: the power of Le Monde as a European newspaper and the correlation between Le Monde’s and other European newspapers’ agendas. Coding Categories Article Title: first 2-3 words of headline Paragraph number: the number of the paragraph in the article

Authors: Micu, Anca Cristina. and Geana, Mugur.
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background image
Bonjour à l’euro!
15
that the unique currency could represent a ‘first step towards political consensus at
European level’... ”
30
Analysis
Spearman’s rho was computed using SPSS to examine the correlations between
the public and the media agenda on the topic of the euro. Specifically, correlation
coefficients were computed once for the ranking of all the attributes and then separately
for the rankings of the substantive group, the affective group, and the national and
Eurozone subgroups of attributes. The correlation coefficients show whether the media
agenda and the public agenda are significantly correlated together and also in regards to
each of the three categories of attributes. Conclusions can be drawn on whether the public
is affected by the media only when reading about the features of the new currency, or
when reading about national or European implications. A lack of correlation in any of the
categories would suggest that there are other stronger reasons for the public’s view on the
euro than what the newspaper is printing on the topic.
The correlation between the French media agenda and the Eurozone public
opinion was also computed. This correlation, if significant, shows whether the Eurozone
public opinion is consistent with the French public opinion. Two possible explanations
for this correlation being significant are: the power of Le Monde as a European
newspaper and the correlation between Le Monde’s and other European newspapers’
agendas.
Coding Categories
Article Title: first 2-3 words of headline
Paragraph number: the number of the paragraph in the article


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