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Bonjour ŕ l’euro! An agenda-setting study of attitudes towards the new currency in France
Unformatted Document Text:  Bonjour Ă  l’euro! 17 -1 – negative coverage The attribute scores were determined by adding the number of paragraphs that covered that attribute. Positive and negative codings were added separately to obtain positive and negative score respectively. Results Out of the 298 analyzed paragraphs 60.4% (180 paragraphs) belonged to articles dealing with social issues, 23.82% (71) dealt with economic issues, 11.74% (35) were cultural, and 4.02% (12) were political. Consequently, the most represented newspaper sections were the editorial (25.5%) and social (24.5%) ones, totaling more than 50% of the analyzed paragraphs. Statistical analysis supported the first hypothesis, which posited that the higher the amount of positive coverage of an attribute of the euro in the French press, the greater the acceptance of that attribute by the French public. The ranking of the number of paragraphs with positive coverage of the euro attributes from Le Monde was found to be correlated with the results of the French public opinion poll (.626**, p<.01). Yet, the correlation between the rankings of negative coverage of attributes of the euro in the French press and the ranking of the levels of rejection of those attributes by the French public was not found to be significant. Therefore, the hypothesis about the negative coverage being correlated with the negative poll results was not supported. Spearman’s rho was calculated separately for the substantive attributes group, the affective attributes group, the national affective attributes subgroup, and the Eurozone affective attributes subgroup, testing the correlation between the media ranking and the public opinion ranking for each group. The hypotheses positing that the positive

Authors: Micu, Anca Cristina. and Geana, Mugur.
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Bonjour à l’euro!
17
-1 – negative coverage
The attribute scores were determined by adding the number of paragraphs that
covered that attribute. Positive and negative codings were added separately to obtain
positive and negative score respectively.
Results
Out of the 298 analyzed paragraphs 60.4% (180 paragraphs) belonged to articles
dealing with social issues, 23.82% (71) dealt with economic issues, 11.74% (35) were
cultural, and 4.02% (12) were political. Consequently, the most represented newspaper
sections were the editorial (25.5%) and social (24.5%) ones, totaling more than 50% of
the analyzed paragraphs.
Statistical analysis supported the first hypothesis, which posited that the higher
the amount of positive coverage of an attribute of the euro in the French press, the greater
the acceptance of that attribute by the French public. The ranking of the number of
paragraphs with positive coverage of the euro attributes from Le Monde was found to be
correlated with the results of the French public opinion poll (.626**, p<.01). Yet, the
correlation between the rankings of negative coverage of attributes of the euro in the
French press and the ranking of the levels of rejection of those attributes by the French
public was not found to be significant. Therefore, the hypothesis about the negative
coverage being correlated with the negative poll results was not supported.
Spearman’s rho was calculated separately for the substantive attributes group, the
affective attributes group, the national affective attributes subgroup, and the Eurozone
affective attributes subgroup, testing the correlation between the media ranking and the
public opinion ranking for each group. The hypotheses positing that the positive


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