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Bonjour à l’euro! An agenda-setting study of attitudes towards the new currency in France
Unformatted Document Text:  Bonjour à l’euro! 18 coverage of substantive attributes and of Eurozone attributes is correlated with the public acceptance were not supported. The hypotheses about affective attributes group rankings and the national attributes subgroup rankings were found to be supported (.945**, p<.01 and .606*, p<.01). INSERT TABLES 1, 2, 3, AND 4 ABOUT HERE The last hypothesis was also confirmed. A significant correlation was found between the ranking of the paragraphs with positive coverage of attributes of the euro in Le Monde and the ranking of the levels of acceptance of those attributes by the Eurozone public (.611**, p<.01). INSERT TABLE 5 ABOUT HERE Discussion The present study examined whether the second level of agenda-setting was at work in an international setting. Specifically, the authors examined whether the agenda of attributes dealing with the introduction of the euro covered in Le Monde of France influenced the perceptions of the euro held by members of the French public. The French public opinion seems to be influenced by the media coverage of issues related to the euro. However, this correlation is driven solely by the coverage of national consequences of the new currency introduction. The extremely high correlation coefficient (.945) suggests that members of the public in France base their opinion of such an important subject on information provided by the media. The higher interest of the readers in national matters is also suggested by the fact that no significant correlation was found for paragraphs included in articles covering the Eurozone.

Authors: Micu, Anca Cristina. and Geana, Mugur.
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Bonjour à l’euro!
18
coverage of substantive attributes and of Eurozone attributes is correlated with the public
acceptance were not supported. The hypotheses about affective attributes group rankings
and the national attributes subgroup rankings were found to be supported (.945**, p<.01
and .606*, p<.01).
INSERT TABLES 1, 2, 3, AND 4 ABOUT HERE
The last hypothesis was also confirmed. A significant correlation was found
between the ranking of the paragraphs with positive coverage of attributes of the euro in
Le Monde and the ranking of the levels of acceptance of those attributes by the Eurozone
public (.611**, p<.01).
INSERT TABLE 5 ABOUT HERE
Discussion
The present study examined whether the second level of agenda-setting was at
work in an international setting. Specifically, the authors examined whether the agenda of
attributes dealing with the introduction of the euro covered in Le Monde of France
influenced the perceptions of the euro held by members of the French public.
The French public opinion seems to be influenced by the media coverage of
issues related to the euro. However, this correlation is driven solely by the coverage of
national consequences of the new currency introduction. The extremely high correlation
coefficient (.945) suggests that members of the public in France base their opinion of
such an important subject on information provided by the media. The higher interest of
the readers in national matters is also suggested by the fact that no significant correlation
was found for paragraphs included in articles covering the Eurozone.


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