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Bonjour ŕ l’euro! An agenda-setting study of attitudes towards the new currency in France
Unformatted Document Text:  Bonjour Ă  l’euro! 4 This study attempts to research the impact of the newspaper media framing of the euro on the public opinion in one of the biggest European countries, France. Data for the public opinion come from the European Commission’s Euro Barometer, a polling tool realized by Gallup Europe and published regularly. Data for the media agenda come from analyzing Le Monde, one of the top national newspapers from one of the founders and most populated countries of the European Union: France. Besides drawing conclusions on the impact of the newspaper on its public, this study takes a step forward and looks also at the correlation between the French media agenda and the aggregated Eurozone public agenda. Background – The EU Growing from six member states in 1952 to 15 by 1995, the European Union today embraces more than 370 million people, from the Arctic Circle to Portugal, from Ireland to Crete. The process of European integration was launched on 9 May 1950 when France officially proposed to create ’the first concrete foundation of a European federation’. Six countries (Belgium, West Germany, France, Italy, Luxembourg and the Netherlands) joined from the very beginning. Today, after four waves of accessions (1973: Denmark, Ireland and the United Kingdom; 1981: Greece; 1986: Spain and Portugal; 1995: Austria, Finland and Sweden) the EU has 15 member states and is preparing for the accession of 13 eastern and southern European countries. 6 On January 1, 1999, the euro became the unique currency for 12 member states of the EU (the so-called Eurozone). After three years of a transition period, when orderly changeover to the euro was adopted by the whole economy, on January 1, 2002, euro

Authors: Micu, Anca Cristina. and Geana, Mugur.
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background image
Bonjour à l’euro!
4
This study attempts to research the impact of the newspaper media framing of the
euro on the public opinion in one of the biggest European countries, France. Data for the
public opinion come from the European Commission’s Euro Barometer, a polling tool
realized by Gallup Europe and published regularly. Data for the media agenda come from
analyzing Le Monde, one of the top national newspapers from one of the founders and
most populated countries of the European Union: France.
Besides drawing conclusions on the impact of the newspaper on its public, this
study takes a step forward and looks also at the correlation between the French media
agenda and the aggregated Eurozone public agenda.
Background – The EU
Growing from six member states in 1952 to 15 by 1995, the European Union
today embraces more than 370 million people, from the Arctic Circle to Portugal, from
Ireland to Crete. The process of European integration was launched on 9 May 1950 when
France officially proposed to create ’the first concrete foundation of a European
federation’. Six countries (Belgium, West Germany, France, Italy, Luxembourg and the
Netherlands) joined from the very beginning. Today, after four waves of accessions
(1973: Denmark, Ireland and the United Kingdom; 1981: Greece; 1986: Spain and
Portugal; 1995: Austria, Finland and Sweden) the EU has 15 member states and is
preparing for the accession of 13 eastern and southern European countries.
6
On January 1, 1999, the euro became the unique currency for 12 member states of
the EU (the so-called Eurozone). After three years of a transition period, when orderly
changeover to the euro was adopted by the whole economy, on January 1, 2002, euro


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