All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Bonjour leuro! An agenda-setting study of attitudes towards the new currency in France
Unformatted Document Text:  Bonjour à l’euro! 7 framing 14 and the studies that dealt with the impact of framing on the public agenda were called second-level agenda setting studies. Ghanem wrote that this last area was “detailing a second level of effects that examines how media coverage affects both what the public thinks about and how the public thinks about it.” In the case of second level agenda setting “the salience of the attributes of the issue or topic are measured.” The attributes have both cognitive and affective elements. 15 The same type of division of attributes (substantive and affective) is examined by McCombs in his study on Spanish presidential candidates. The substantive attributes refer to candidate characteristics like: age, gender, education, and ideology. The affective attributes refer to the appraisal of the candidates (positive, negative or neutral). 16 Golan and Wanta studied the New Hampshire primary and also divided attributes into cognitive and affective categories. In their study both the issue and the attributes have cognitive and affective descriptors. 17 Considering all of the above-mentioned aspects of agenda setting research, this study uses two sets of aggregate data, one for the country under study and one for the Eurozone. The data come from national and European public opinion polls. The media agenda data come from the content analysis of Le Monde. The newspaper was selected because of its outstanding classification as both “quality” and “popular” news outlet 18 . Le Monde’s is the leading French national newspaper, with an average paid circulation of 392,772 copies, and a readership that reaches the astonishing figure of 1,905,000 readers daily 19 . The attributes of the object of the study – the euro - are divided into substantive and affective categories. The substantive attributes refer to the actual coins and notes.

Authors: Micu, Anca Cristina. and Geana, Mugur.
first   previous   Page 7 of 24   next   last



background image
Bonjour à l’euro!
7
framing
14
and the studies that dealt with the impact of framing on the public agenda were
called second-level agenda setting studies. Ghanem wrote that this last area was
“detailing a second level of effects that examines how media coverage affects both what
the public thinks about and how the public thinks about it.” In the case of second level
agenda setting “the salience of the attributes of the issue or topic are measured.” The
attributes have both cognitive and affective elements.
15
The same type of division of attributes (substantive and affective) is examined by
McCombs in his study on Spanish presidential candidates. The substantive attributes refer
to candidate characteristics like: age, gender, education, and ideology. The affective
attributes refer to the appraisal of the candidates (positive, negative or neutral).
16
Golan and Wanta studied the New Hampshire primary and also divided attributes
into cognitive and affective categories. In their study both the issue and the attributes
have cognitive and affective descriptors.
17
Considering all of the above-mentioned aspects of agenda setting research, this
study uses two sets of aggregate data, one for the country under study and one for the
Eurozone. The data come from national and European public opinion polls. The media
agenda data come from the content analysis of Le Monde. The newspaper was selected
because of its outstanding classification as both “quality” and “popular” news outlet
18
. Le
Monde’s is the leading French national newspaper, with an average paid circulation of
392,772 copies, and a readership that reaches the astonishing figure of 1,905,000 readers
daily
19
.
The attributes of the object of the study – the euro - are divided into substantive
and affective categories. The substantive attributes refer to the actual coins and notes.


Convention
Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 7 of 24   next   last

©2012 All Academic, Inc.