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Bonjour leuro! An agenda-setting study of attitudes towards the new currency in France
Unformatted Document Text:  Bonjour à l’euro! 8 The affective attributes refer to the implications – both at national and Eurozone levels – relating to switching to a new currency. The present study examines the second-level agenda setting hypotheses: H1: The higher the amount of positive coverage of an attribute of the euro in the French press, the greater the acceptance of that attribute by the French public. H2: The higher the amount of negative coverage of an attribute of the euro in the French press, the greater the level of rejection of that attribute by the French public. H3: The higher the amount of positive coverage of a substantive attribute of the euro in the French press, the greater the acceptance of that attribute by the French public. H4: The higher the amount of positive coverage of an affective attribute of the euro in the French press, the greater the acceptance of that attribute by the French public. H5: The higher the amount of positive coverage of a national attribute of the euro in the French press, the greater the acceptance of that attribute by the French public. H6: The higher the amount of positive coverage of a Eurozone attribute of the euro in the French press, the greater the acceptance of that attribute by the French public. The above hypotheses are all based on the premises of second level agenda- setting. The more that an attribute appears in the news media, the more likely individuals will mentally process this information and use it to make judgments later. Thus, if the media link certain attributes to the euro, individuals should also mentally link the same attributes to the euro. The above hypotheses also look at differences between positive and negative attributes, differences between substantive and affective attributes, and differences between national and Eurozone attributes. Literature Review – Agenda Setting in EU countries

Authors: Micu, Anca Cristina. and Geana, Mugur.
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Bonjour à l’euro!
8
The affective attributes refer to the implications – both at national and Eurozone levels –
relating to switching to a new currency.
The present study examines the second-level agenda setting hypotheses:
H1: The higher the amount of positive coverage of an attribute of the euro in the
French press, the greater the acceptance of that attribute by the French public.
H2: The higher the amount of negative coverage of an attribute of the euro in the
French press, the greater the level of rejection of that attribute by the French public.
H3: The higher the amount of positive coverage of a substantive attribute of the
euro in the French press, the greater the acceptance of that attribute by the French public.
H4: The higher the amount of positive coverage of an affective attribute of the
euro in the French press, the greater the acceptance of that attribute by the French public.
H5: The higher the amount of positive coverage of a national attribute of the euro
in the French press, the greater the acceptance of that attribute by the French public.
H6: The higher the amount of positive coverage of a Eurozone attribute of the
euro in the French press, the greater the acceptance of that attribute by the French public.
The above hypotheses are all based on the premises of second level agenda-
setting. The more that an attribute appears in the news media, the more likely individuals
will mentally process this information and use it to make judgments later. Thus, if the
media link certain attributes to the euro, individuals should also mentally link the same
attributes to the euro. The above hypotheses also look at differences between positive
and negative attributes, differences between substantive and affective attributes, and
differences between national and Eurozone attributes.
Literature Review – Agenda Setting in EU countries


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