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Bonjour ŕ l’euro! An agenda-setting study of attitudes towards the new currency in France
Unformatted Document Text:  Bonjour Ă  l’euro! 9 Do all agenda-setting conclusions apply to the European societies? There are academic agenda setting studies done in Europe. However, few focused on the topic of the euro and none studied the introduction of the euro in France. This study fills this void. Several of the previous agenda-setting studies were done in Germany. Since Germany is a significant player in the Eurozone, the results of these previous studies are relevant here. Brosius and Kepplinger explored the effects of the media agenda on partisanship of (former) West German voters using time series analyses. Data from major television news programs were compared with data from representative surveys that asked about voters’ intentions. Results show that media – by putting issues in the public spotlight, as described by Walter Lippmann in the 1920s – can influence party preferences. 20 Brosius is a prolific author whose studies conclude that the agenda-setting and media effects hypotheses are supported in Germany (Brosius 2000; Brosius & Weimann 1996; Brosius 1989; Kepplinger, Donsbach, Brosius, & Staab, 1986). 21 Another study dealt with the issue of German reunification. This longitudinal study analyzed print media, TV, and radio for a period of six weeks preceding the first survey and lasting until the end of the fieldwork for the second survey. Results showed newspapers as having the highest influence out of the three media. “Here a rise in the perceived short-term print coverage contributed to a rise in the individual issue importance as predicted by the agenda-setting hypothesis” 22 . The study found that there was a strong relationship between issue relevance and opinion formation with the German public. Also, it found that sociodemographic variables (such as education) only marginally affected this result.

Authors: Micu, Anca Cristina. and Geana, Mugur.
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Bonjour à l’euro!
9
Do all agenda-setting conclusions apply to the European societies? There are
academic agenda setting studies done in Europe. However, few focused on the topic of
the euro and none studied the introduction of the euro in France. This study fills this void.
Several of the previous agenda-setting studies were done in Germany. Since
Germany is a significant player in the Eurozone, the results of these previous studies are
relevant here.
Brosius and Kepplinger explored the effects of the media agenda on partisanship
of (former) West German voters using time series analyses. Data from major television
news programs were compared with data from representative surveys that asked about
voters’ intentions. Results show that media – by putting issues in the public spotlight, as
described by Walter Lippmann in the 1920s – can influence party preferences.
20
Brosius
is a prolific author whose studies conclude that the agenda-setting and media effects
hypotheses are supported in Germany (Brosius 2000; Brosius & Weimann 1996; Brosius
1989; Kepplinger, Donsbach, Brosius, & Staab, 1986).
21
Another study dealt with the issue of German reunification. This longitudinal
study analyzed print media, TV, and radio for a period of six weeks preceding the first
survey and lasting until the end of the fieldwork for the second survey. Results showed
newspapers as having the highest influence out of the three media. “Here a rise in the
perceived short-term print coverage contributed to a rise in the individual issue
importance as predicted by the agenda-setting hypothesis”
22
. The study found that there
was a strong relationship between issue relevance and opinion formation with the
German public. Also, it found that sociodemographic variables (such as education) only
marginally affected this result.


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