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Hispanic Women, Breast Cancer Screening and Preferences for Breast Health Information:

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Abstract:

The purpose of this study was to identify distinctions within women of Hispanic origin that explain their breast health screening practices and preferences for receiving breast health information. We conducted four focus group involving 20 Hispanic women aged 35 or older. We utilized fantasy theme analysis (Bormann, 1985) and discovered five distinct character types: intimidated no-action, intimidated action, prohibited, proactive individualist, and proactive collectivist. Each of these character types had different action and scenes in which they engaged (or did not engage) in breast cancer screening. Furthermore, each character type had specific preferences in regard to the receipt of breast health information. We discuss these preferences and note implications for designing effective communication campaigns targeting various character types of Hispanic women.

Most Common Document Word Stems:

women (213), breast (159), cancer (134), screen (117), health (93), inform (83), hispan (72), action (67), proactiv (60), intimid (56), communiti (37), group (36), type (36), cultur (32), doctor (32), one (31), collectivist (31), charact (30), use (29), prefer (29), no-act (28),

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Hispanic women, breast cancer screening, communication preferences, fantasy theme analysis
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Name: International Communication Association
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MLA Citation:

DeVargas, Felicia., Sanchez, Christina. and Oetzel, John. "Hispanic Women, Breast Cancer Screening and Preferences for Breast Health Information:" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111724_index.html>

APA Citation:

DeVargas, F. , Sanchez, C. E. and Oetzel, J. , 2003-05-27 "Hispanic Women, Breast Cancer Screening and Preferences for Breast Health Information:" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111724_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The purpose of this study was to identify distinctions within women of Hispanic origin that explain their breast health screening practices and preferences for receiving breast health information. We conducted four focus group involving 20 Hispanic women aged 35 or older. We utilized fantasy theme analysis (Bormann, 1985) and discovered five distinct character types: intimidated no-action, intimidated action, prohibited, proactive individualist, and proactive collectivist. Each of these character types had different action and scenes in which they engaged (or did not engage) in breast cancer screening. Furthermore, each character type had specific preferences in regard to the receipt of breast health information. We discuss these preferences and note implications for designing effective communication campaigns targeting various character types of Hispanic women.

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Document Type: .PDF
Page count: 31
Word count: 8379
Text sample:
Breast Cancer Screening 1 Hispanic Women Breast Cancer Screening and Preferences for Breast Health Information: Exploring Distinctions Through a Fantasy Theme Analysis Abstract The purpose of this study was to identify distinctions within women of Hispanic origin that explain their breast health screening practices and preferences for receiving breast health information. We conducted four focus group involving 20 Hispanic women aged 35 or older. We utilized fantasy theme analysis (Bormann 1985) and discovered five distinct character types: intimidated no-action
reasons you use these methods? 2) What are some reasons that you do not use these methods? 3) Tell me why women like you use breast cancer screening. 4) Tell me why women like you do not use breast cancer screening. 5) If a close friend/family member were not screening what (if anything) would you say? Why? 6) How do you prefer to receive information about breast cancer (and other health) information? a) Source—Who is the most influential messenger?


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Hispanic Women's Preferences for Breast Health Information: Subjective Cultural Influences on Source, Message, and Channel


 
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