|
|
|
|
When Uses and Gratifications Meet the Knowledge Gap: The Impact of Media Motives and Demographics on Political Activity |
|
| Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles |
|
STOP!
You can now view the document associated with this citation by clicking on the "View Document as HTML" link below. |
|
Click here to view the document
|
Abstract:
|
This study examines how motivations to use the media in a political domain interact with demographic variables. The motives to use political media flow from uses and gratification theory, while the examination of how these motives interact with demographics flows from knowledge gap theory. Three motive dimensions—surveillance, social interaction, and diversion—were identified from data from a 2000 telephone. Social interaction reduced the voting gap created by race, the consumption of political coverage gap created by age, and the interpersonal communication gap created by length of residence in a community, while it increased the education gap for voting. Surveillance increased the education gap for interpersonal communication. After the effects of demographic were removed, media-use motives still predicted voting, news media consumption, interest in politics, and interpersonal communication. The results are discussed in terms of the importance of media-use motivations in understanding how demographics create differential levels of political activity. |
Most Common Document Word Stems:
polit (118), motiv (117), media (106), use (91), interact (91), p (75), communic (70), n.s (58), demograph (56), 01 (45), vote (43), educ (42), surveil (41), variabl (38), news (36), social (35), effect (34), gap (33), coverag (32), interperson (32), gratif (31), |
|
|
 | Convention | | Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events! |  | Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. |  | Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! |  | Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! |  | Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. |  | Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! |  | Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! | | Click here for more information. |
|
|
Association:
Name: International Communication Association
URL: http://www.icahdq.org
|
Citation:
|
MLA Citation:
| Thorson, Esther., Jin, Yan. and Beaudoin, Christopher. "When Uses and Gratifications Meet the Knowledge Gap: The Impact of Media Motives and Demographics on Political Activity" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111729_index.html> |
APA Citation:
| Thorson, E. , Jin, Y. and Beaudoin, C. E. , 2003-05-27 "When Uses and Gratifications Meet the Knowledge Gap: The Impact of Media Motives and Demographics on Political Activity" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111729_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study examines how motivations to use the media in a political domain interact with demographic variables. The motives to use political media flow from uses and gratification theory, while the examination of how these motives interact with demographics flows from knowledge gap theory. Three motive dimensions—surveillance, social interaction, and diversion—were identified from data from a 2000 telephone. Social interaction reduced the voting gap created by race, the consumption of political coverage gap created by age, and the interpersonal communication gap created by length of residence in a community, while it increased the education gap for voting. Surveillance increased the education gap for interpersonal communication. After the effects of demographic were removed, media-use motives still predicted voting, news media consumption, interest in politics, and interpersonal communication. The results are discussed in terms of the importance of media-use motivations in understanding how demographics create differential levels of political activity. |
Get this Document:
Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.
| Document Type: |
.PDF |
| Page count: |
24 |
| Word count: |
6638 |
| Text sample: |
| When Uses and Gratifications Meet the Knowledge Gap: The Impact of Media Motives and Demographics on Political Activity This study emerges from two theoretical traditions in the political communication literature. The first is the uses and gratifications tradition (e.g. Blumler 1979; Lasswell 1948; Wright 1960) which suggests that why people use the news media is as important as how much they use them and which ones they use. In the uses and gratifications approach various motivations such as surveillance |
| summer? ƒ Did you watch or listen to any of the coverage of the Presidential debates this fall? ƒ Did you watch or listen to any of the coverage of the Vice-presidential debate this fall? Note: Responses were “Yes” (1) “No” (2). “No” was recoded into zero to create an additive index of consuming media coverage. Interest in politics ƒ Overall how interested are you in politics? Note: Responses were “Very Interested” (4) “Somewhat Interested” (3) “Somewhat Uninterested” (2) |
Similar Titles:
Intra-media Interaction: The Multiplicative Effects of News Media Use on Political Knowledge
The Joint Effects of Interest in Neighborhood & Community Issues & Interpersonal Communication on the Relationship Between Local Media Use & Sources of Social Capital
A Dynamic and Integrated Model of Motivations of Media Use and Media Effects in Political Communication
Abuse or Torture? How Social Identity, Strategic Political Communication and Indexing Explain U.S. Media Coverage of Abu Ghraib
|
|
