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Retesting the Marketplace Theory of Media Use
Unformatted Document Text:  Retesting the Marketplace Theory of Media Use—19 Klite, P., Bardwell, R. A., & Salzman, J. (1997). Local TV news: Getting away with murder. Harvard International Journal of Press/Politics, 2(2), 102-112. Krantz, M. (1994). Still setting America’s agenda. Media Week, 4(17), 22-30. Lavrakas, P. J. (1993). Telephone survey methods: Sampling, selection, and supervision, 2 nd ed. Newbury Park, CA: Sage. Lee, R. S. H. (1978). Credibility of newspaper and TV news. Journalism Quarterly, 55(2), 282- 287. Lee, T. (1998). The backdoor and the backlash: Campaign finance and the politicization of Chinese-Americans. Paper presented at Kennedy School, Harvard University. Lind, R. A. (1995). How can TV news be improved?: Viewer perceptions of quality and responsibility. Journal of Broadcasting & Electronic Media, 39(3), 360-375. Lind, R. A. (1993). Viewer response to ethnical issues in television news. Journalism Monographs, 143, December. Loges, W. E., & Ball-Rokeach, S. J. (1993). Dependency relations and newspaper readership. Journalism Quarterly, 70(3), 602-615. Los Angeles Times reader survey (1997). Los Angeles: LA Times Marketing Research. Lutz, R. J., MacKinzie S. B., & Belch, G. E. (1983). Attitude toward the ad as a mediator of advertising effectiveness: Determinants and consequences. In R. P. Bagozzi & A. M. Tybout (Eds.), Advances in consumer research, Volume 10 (pp. 532-539). Ann Arbor, MI: Association for Consumer Research. Martindale, C. (1990). Changes in newspaper images of Black Americans. Newspaper Research Journal, 11(1), 40-50. MacKenzie, S. B., & Lutz, R. J. (1989). An empirical examination of the structural antecedents of attitude toward the Ad in an advertising pretesting context. Journal of Marketing, 53, April, 48-65.

Authors: Beaudoin, Christopher. and Thorson, Esther.
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Retesting the Marketplace Theory of Media Use—19
Klite, P., Bardwell, R. A., & Salzman, J. (1997). Local TV news: Getting away with murder.
Harvard International Journal of Press/Politics, 2(2), 102-112.
Krantz, M. (1994). Still setting America’s agenda. Media Week, 4(17), 22-30.
Lavrakas, P. J. (1993). Telephone survey methods: Sampling, selection, and supervision, 2
nd
ed.
Newbury Park, CA: Sage.
Lee, R. S. H. (1978). Credibility of newspaper and TV news. Journalism Quarterly, 55(2), 282-
287.
Lee, T. (1998). The backdoor and the backlash: Campaign finance and the politicization of
Chinese-Americans. Paper presented at Kennedy School, Harvard University.
Lind, R. A. (1995). How can TV news be improved?: Viewer perceptions of quality and
responsibility.
Journal of Broadcasting & Electronic Media, 39(3), 360-375.
Lind, R. A. (1993). Viewer response to ethnical issues in television news. Journalism
Monographs, 143, December.
Loges, W. E., & Ball-Rokeach, S. J. (1993). Dependency relations and newspaper readership.
Journalism Quarterly, 70(3), 602-615.
Los Angeles Times reader survey (1997). Los Angeles: LA Times Marketing Research.
Lutz, R. J., MacKinzie S. B., & Belch, G. E. (1983). Attitude toward the ad as a mediator of
advertising effectiveness: Determinants and consequences. In R. P. Bagozzi & A. M.
Tybout (Eds.), Advances in consumer research, Volume 10 (pp. 532-539). Ann Arbor,
MI: Association for Consumer Research.
Martindale, C. (1990). Changes in newspaper images of Black Americans. Newspaper Research
Journal,
11(1), 40-50.
MacKenzie, S. B., & Lutz, R. J. (1989). An empirical examination of the structural antecedents of
attitude toward the Ad in an advertising pretesting context. Journal of Marketing, 53,
April, 48-65.


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