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Retesting the Marketplace Theory of Media Use
Unformatted Document Text:  Retesting the Marketplace Theory of Media Use—20 MacKenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations. Journal of Marketing Research, 13, September, 174-195. Marx, K. (1971). Capital: A critical analysis of capitalist production Moscow: Progress Publishers. McLeod, J. M., Sotirovic, M., & Holbert, R. L. (1998). Values as sociotropic judgments influencing communication patterns. Communication Research, 25(5), 453-485. Meyer, P. (1988). Defining and measuring credibility of newspapers: Developing an index. Journalism Quarterly, 65(3), 567-574. Miller, M. C. (1998). It’s a crime: The economic impact of the local TV news in Baltimore. Technical report from New York University, New York, NY. Napoli, P. M. (1999). Deconstructing the diversity principle. Journal of Communication, 49(4), 7-34. Newhagen, J., & Nass, C. (1989). Differential criteria for evaluating credibility of newspapers and TV news. Journalism Quarterly, 66(2), 277-284. Ogan, C. L. (1985). Media diversity and communications policy: impact of VCRs and satellite TV. Telecommunications Policy, 9(1), 63-73. Perrucci, D. (1997). Read the newspaper? (cooperative advertising effort to market US newspapers). Editor & Publisher, 130(38), 24-26. Pew Research Center for the People & the Press (2000). Investors now go online for quotes, advice: Internet sapping broadcast news audience. Washington, D. C.: Pew. Rimmer, T., & Weaver, D. (1987). Different questions, different answers? Media use and media credibility. Journalism Quarterly, 64(1), 28-36. Robinson, J. P. (1977). How Americans use time: A social-psychological analysis of everyday behavior. New York: Praeger.

Authors: Beaudoin, Christopher. and Thorson, Esther.
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Retesting the Marketplace Theory of Media Use—20
MacKenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The role of attitude toward the ad as a
mediator of advertising effectiveness: A test of competing explanations. Journal of
Marketing
Research, 13, September, 174-195.
Marx, K. (1971). Capital: A critical analysis of capitalist production Moscow: Progress
Publishers.
McLeod, J. M., Sotirovic, M., & Holbert, R. L. (1998). Values as sociotropic judgments
influencing communication patterns. Communication Research, 25(5), 453-485.
Meyer, P. (1988). Defining and measuring credibility of newspapers: Developing an index.
Journalism Quarterly, 65(3), 567-574.
Miller, M. C. (1998). It’s a crime: The economic impact of the local TV news in Baltimore.
Technical report from New York University, New York, NY.
Napoli, P. M. (1999). Deconstructing the diversity principle. Journal of Communication,
49(4), 7-34.
Newhagen, J., & Nass, C. (1989). Differential criteria for evaluating credibility of
newspapers and TV news. Journalism Quarterly, 66(2), 277-284.
Ogan, C. L. (1985). Media diversity and communications policy: impact of VCRs and satellite
TV. Telecommunications Policy, 9(1), 63-73.
Perrucci, D. (1997). Read the newspaper? (cooperative advertising effort to market US
newspapers).
Editor & Publisher, 130(38), 24-26.
Pew Research Center for the People & the Press (2000). Investors now go online for quotes,
advice: Internet sapping broadcast news audience. Washington, D. C.: Pew.
Rimmer, T., & Weaver, D. (1987). Different questions, different answers? Media use and media
credibility.
Journalism Quarterly, 64(1), 28-36.
Robinson, J. P. (1977). How Americans use time: A social-psychological analysis of
everyday
behavior. New York: Praeger.


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