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Retesting the Marketplace Theory of Media Use
Unformatted Document Text:  Retesting the Marketplace Theory of Media Use—23 Figure 2 SEM for Newspaper A Control demographics are not depicted in the above model. Coefficients are standardized. Newspaper Readership News Coverage Negativity Attitude toward Newspaper Financial Aspects of Journalism .45** .28** .06 . 21** -.07 News Coverage Accuracy -.07 .05 .22** .36** -.01

Authors: Beaudoin, Christopher. and Thorson, Esther.
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Retesting the Marketplace Theory of Media Use—23
Figure 2
SEM for Newspaper A
Control demographics are not depicted in the above model.
Coefficients are standardized.
Newspaper
Readership
News Coverage
Negativity
Attitude toward
Newspaper
Financial Aspects
of Journalism
.45**
.28**
.06
. 21**
-.07
News Coverage
Accuracy
-.07
.05
.22**
.36**
-.01


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