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Retesting the Marketplace Theory of Media Use
Unformatted Document Text:  Retesting the Marketplace Theory of Media Use—24 Figure 3 SEM for Newspaper B Control demographics are not depicted in the above model. Coefficients are standardized. Newspaper Readership News Coverage Negativity Attitude toward Newspaper Financial Aspects of Journalism .21** .25** .05 . 12* -.07 News Coverage Accuracy .03 -.02 .13* .32** .11*

Authors: Beaudoin, Christopher. and Thorson, Esther.
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Retesting the Marketplace Theory of Media Use—24
Figure 3
SEM for Newspaper B
Control demographics are not depicted in the above model.
Coefficients are standardized.
Newspaper
Readership
News Coverage
Negativity
Attitude toward
Newspaper
Financial Aspects
of Journalism
.21**
.25**
.05
. 12*
-.07
News Coverage
Accuracy
.03
-.02
.13*
.32**
.11*


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