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Retesting the Marketplace Theory of Media Use
Unformatted Document Text:  Retesting the Marketplace Theory of Media Use—25 Table 1 Descriptive Statistics Newspapers A & B Newspaper A Newspaper B N min. max. m sd. N min. max. m sd Age 650 18 89 45.50 15.19 323 18 91 47.22 15.22 Education 650 1 4 2.63 0.98 323 1 4 2.48 1.02 Income 650 1 5 2.90 1.00 323 1 5 2.87 0.98 Gender (M=1) 650 0 1 0.49 0.50 323 0 1 0.55 0.50 Ethnicity (W=1) 650 0 1 0.90 0.29 323 0 1 0.94 0.23 News Coverage Accuracy 650 1 7 4.68 0.95 323 1 7 5.03 0.91 News Coverage Negativity 650 1.5 6.5 4.23 0.73 323 1.75 7 4.36 0.72 Financial Aspects of Journalism 650 3.5 12 7.88 2.59 323 3.5 12 8.66 2.63 Attitude toward the Newspaper 650 1 4 2.69 0.71 323 1 4 2.95 0.61 Newspaper Readership 650 1 7 4.28 2.53 323 1 7 5.00 2.33 Table 2 Predictors of Attitude toward the Newspaper & Newspaper Readership Total Effects Newspaper A Newspaper B Attitude Newspaper Attitude Newspaper Toward the Reader- Toward the Reader- Newspaper Ship Newspaper ship Education -0.106 0.152 -0.019 0.048 Income -0.041 0.113 -0.093 0.067 Age -0.043 0.371 0.056 0.261 Gender (M=1) -0.087 0.107 -0.177 0.037 Ethnicity (W=1) -0.062 -0.047 0.018 0.099 News Coverage Accuracy 0.282 0.043 0.249 0.007 News Coverage Negativity -.066 -.072 0.032 -0.067 Financial Aspects of Journalism 0.218 0.056 0.127 0.059 Attitude toward Newspaper NA -0.009 NA 0.106 Coefficients are standardized.

Authors: Beaudoin, Christopher. and Thorson, Esther.
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Retesting the Marketplace Theory of Media Use—25
Table 1
Descriptive Statistics
Newspapers A & B
Newspaper A
Newspaper B
N
min. max.
m
sd.
N min. max. m
sd
Age 650
18
89
45.50
15.19
323
18
91
47.22
15.22
Education 650
1
4
2.63
0.98
323
1
4
2.48
1.02
Income 650
1
5
2.90
1.00
323
1
5
2.87
0.98
Gender (M=1)
650
0
1
0.49
0.50
323
0
1
0.55
0.50
Ethnicity (W=1)
650
0
1
0.90
0.29
323
0
1
0.94
0.23
News Coverage Accuracy
650
1
7
4.68
0.95
323
1
7
5.03
0.91
News Coverage Negativity
650
1.5
6.5
4.23
0.73
323
1.75
7
4.36
0.72
Financial Aspects of Journalism
650
3.5
12
7.88
2.59
323
3.5
12
8.66
2.63
Attitude toward the Newspaper
650
1
4
2.69
0.71
323
1
4
2.95
0.61
Newspaper Readership
650
1
7
4.28
2.53
323
1
7
5.00
2.33
Table
2
Predictors of Attitude toward the Newspaper & Newspaper Readership
Total
Effects
Newspaper A
Newspaper B
Attitude Newspaper
Attitude Newspaper
Toward the
Reader-
Toward the
Reader-
Newspaper Ship
Newspaper ship
Education
-0.106 0.152 -0.019 0.048
Income
-0.041 0.113 -0.093 0.067
Age -0.043
0.371
0.056
0.261
Gender
(M=1)
-0.087 0.107 -0.177 0.037
Ethnicity (W=1)
-0.062
-0.047
0.018
0.099
News Coverage Accuracy
0.282
0.043
0.249
0.007
News Coverage Negativity
-.066
-.072
0.032
-0.067
Financial Aspects of Journalism
0.218
0.056
0.127
0.059
Attitude toward Newspaper
NA
-0.009
NA
0.106
Coefficients are standardized.


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